The photo on the left was taken by me on my bathroom counter, the second is the result of asking Nano Banana to simulate that it had been hit during transport. If it weren’t for the Gemini logo in the lower right corner (which can be removed very easily), it would pass perfectly for a real photo. Online stores have a problem.
what’s happening. There is an increasingly common trend in the world of online sales. Some customers are taking advantage of imaging models like Nano Banana to request product returns. Is what this person did:
- He ordered a carton of eggs from a fast home delivery service.
- One of the 24 eggs was broken.
- He took a photo and asked Gemini to add more broken eggs.
- He sent it to customer service and voilà: return completed.
Why is it important. The images are no longer proof of anything, we saw it with the first images generated with Nano Banana Pro that went viral, and we are going to have to learn to live with it. Not only will we doubt absolutely every image we see, it also means that anything that could be verified with images may now be false. There are many more scenarios: cheat on your boss telling you that you had an accident on the way to work, exaggerating the damages to your insurance company, lying to your partner…
China has the advantage. They count in South China Morning Post that the trend of deceiving online sales companies with AI is a trend that is spreading like wildfire. During the pass 11.11 celebrationseveral stores received images of customers asking for a refund using AI-generated images, such as a rusty electric toothbrush, a frayed item of clothing, or a broken ceramic mug.
There is a case that has been echoed Wiredin which a customer who bought live crabs demanded a refund because many had arrived dead. To prove it, he sent images and even videos, but the sellers noticed that the video was not real because there were crabs with more legs. The problem with these detected cases is that the images were not credible, but that makes us think of all the more subtle images that will be considered good.
There are more cases. China has the largest online trading systemso it makes sense that more cases have been detected, but it is not a trend exclusive to one country. The egg case that we mentioned above occurred in India and cases have also been detected in the United States. According to the fraud detection firm Forterthe use of AI images for this type of deception has increased by 15% by 2025, coinciding with the arrival of more capable imaging models. With Nano Banana Pro it looks like the trend is going to give a significant boost.
Returns without return. Obviously, this technique cannot be used with just any product. There are cases in which stores refund our money without it being necessary for us to return the product. It can be applied in the case of perishable, fragile products and, in general, low-value products. If the images are no longer proof, they will have to change the strategy. Sending us a broken bottle of shampoo, I don’t know if it would be the best option, but they could force that the photos sent can only be taken from the app itself and not upload the ones we have in the camera roll.
Image | Amparo Babiloni, Xataka
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