The ultra-rich around the world move their millions of dollars in search of the place safer for your fortunes. In recent years, countries in the Middle East and Southeast Asia they have stepped on the accelerator as a destination for the greatest fortunes in the world. However, amid the latest geopolitical tensions, a report from the consulting firm Boston Consulting Group reveals a disturbing fact: Asian millionaires are turning their gaze to the old and reliable Switzerland to protect your wealth.
According what was published for him Financial Timesmany Asian millionaires are diversifying the refuge for their assets and, instead of keeping them in their place of residence in Hong Kong, Dubai and Singapore, they prefer to deposit part of their fortune in Swiss banks.
Switzerland remains the world’s safe deposit box. According to the report Global Wealth Report 2025 Prepared by Boston Consulting Group, Switzerland managed $2.74 trillion in assets in 2024, which maintains it as the main offshore wealth center in the world.
Very close to Switzerland’s management figures are important economic enclaves in Asia such as Hong Kong (which managed 2.65 trillion dollars) and Singapore (with 1.92 trillion dollars in the same year). The study estimates that, by 2029, these three destinations will concentrate almost two thirds of the new cross-border wealth.
Boom of the rich in Asia. The study recognizes the enormous growth of Asian and Middle Eastern wealth centers, which have recorded a growth 50% since 2014. However, many of these funds end up in Switzerland, registering a increase in wealth cross-border savings held in the coffers of Swiss banks of 8.7% in 2024, up from 6.3% annually recorded in 2023.
That is, although Asia has become a fertile ground for generating wealth, millionaires continue to see Switzerland as a safer place to store it.
Geopolitical concerns. One of the main reasons for this behavior of the great fortunes settled in Asia are the political and geopolitical decisions that increase economic uncertainty. An example cited in the report points out that events such as the implementation of the national security law in Hong Kong in 2019 or the Russian invasion of Ukraine in 2022, raised questions about the security of assets in Asia. “Private banking focuses on diversifying geopolitical risk: clients are always looking for safe havens,” declared to Financial Times Giorgio Pradelli, CEO of the Swiss private bank EFG.
“Clients increasingly began to feel that, geopolitically, the situation was less predictable and therefore it was important to have assets in different jurisdictions,” says Christian Cappelli, head of Julius Baer’s Asia office in Zurich. Financial Times. That is, they were betting on sending part of their fortune to Switzerland to protect themselves against economic blockades, political changes or war conflicts.
London is no longer a refuge. On the other hand, the tax changes that the United Kingdom has implemented have caused London to lose much of your interest for millionaires Asians, putting Zurich back on the map.
According to Christian Frie, head of the Asia-Pacific business in Switzerland for LGT Private Banking, the majority of Asian clients managed by his banking entity allocate between 10% and 15% of their assets outside their countries, mainly to Switzerlandaccording to the report The Global Entrepreneurial Wealth Report 2025 prepared by UBS.
Image | Pexels (Peter Steiner), Unsplash (Chi Lok TSANG)
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