There are wonderful Androids for less than 700 euros. The point is that almost no one buys them, and Apple knows it

Yesterday Apple renewed its entry-level iPhone. He iPhone 17e It has arrived as a discreet renewal of a model that, already in 2025, had some important shortcomings. Were consumers outraged? Quite the opposite. He iPhone 16e sold like hot cakesand this is exactly what Apple is looking for again.

There is competition, and better. The iPhone 17e has a price of 709 euros. They are not the 959 euros of a iPhone 17but it is not an economical mobile. It is a price for which we can buy authentic high-end phones on Android.

For example, the LITTLE F8 Ultrawith Snapdragon 8 Elite Gen 5 (same processor that the 1,500 euro phones have), 12 GB of RAM, 120 Hz AMOLED panel with 3,500 nits, 6,500mAh battery with 100W charging. There are dozens of examples like this.

Even if we are willing to buy a mobile phone that has been on the market for a few months, we can get a Galaxy S25 or a iPhone 16. Phones that do not have the latest processor, but are superior in the rest of the technical specifications.

None of this matters. The most nerd We shake our heads when we look at the technical sheet. But in the real world, the technical sheet is the least important thing. Apple doesn’t sell specs, it sells experience.

• A cheaper access iPhone than the rest.
• The latest chip to execute the functions of its older brothers.
• A design that many find comfortable, practical and pleasant.
• A higher update cycle than many of its direct rivals.
• Entry mobile to the Apple ecosystem, completely new and unpretentious.

It works for Apple. The iPhone 16e has sold much more than the iPhone SE 2022a model that was more reminiscent of iPhone 6 than to the new Apple phones. It’s a formula that makes sense, one in which an iPhone is sold as a natural leap from a iPhone 11 either 12 (in fact, Apple does not allow comparisons with superior mobile phones on the advertisement page), and not as a technical display. You come from an old iPhone, you want a new one and not break the bank. You buy this one.

Go deeper. Nobody sells more high-end mobile phones than Apple, not even in countries like China. The reflection of the iPhone 17e is curious: it is not even a high-end device, but the iPhone 16e managed to sneak into the list of the 10 best-selling mobile phones in the world.

Apple does not sell iPhones because they are high-end mobile phones. It sells iPhones because they are iPhones.

Image | Xataka

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