Tesla expected her cybertruck to become a success of sales. Clearly, he did not calculate well what was coming. The company is in an unknown crisis. When he had managed to settle as another company of vehicles, an unexpected events are complicating his numbers.
A stranger. Tesla sold less cars in 2024 that in 2023. It is not uncommon for a company to face this situation but is unpublished for Elon Musk’s company that year after year had settled in sustained growth. Although he did everything possible to improve his numbers at the end of the year, the accounts did not finish leaving.
Despite this, investors pointed to an optimistic future. Despite the rejection of some of them, they had seen the Musk bet for autonomous driving And, with Donald Trump in power, the prospects were good enough for the shares to walk towards the 500 euros of value.
A Batacazo. But 2025 is being a bad year for the company. Before the end of the year, investors began Adjust action prices. Then came the confirmation that Tesla did not improve numbers of the previous year. And month after month The sales of their cars have been weighed by the renewal of Tesla Model and … and we do not know to what extent because of political opinions and behavior of Elon Musk.
The truth is that the company has crashed in Europe. The Tesla Model and, which was The best -selling car in the worldis missing at the moment until the arrival of his renewal. It remains to be seen how much traction it now has that the competition squeezes and seems discarded a Tesla “cheap” of $ 25,000.
With name and surname. If a car is being a failure that is the Tesla Cybertruck. The company’s pick-up promised to be a success. It was supposed to accumulated hundreds of thousands of reservations And it did not seem to import that it arrived with a very marked premium and, to top it off, a reduced autonomy.
At times, the car was a sales missile and became the best -selling luxury model of Tesla. But, little by little, the globe was punctuing. The multiple arrived Review callsthe videos in which He joked with his offroad capabilities and one Foundation series that seemed impossible to sell. To the point of putting the same car on the street for thousands of dollars less Thanks to remove some sheets.
They are not sold. We already explained Why Tesla could have made Cybertruck a special model in its range, well built (to which the plates did not fall), produce it under minimum, generate expectation and risk very little with its proposal.
However, the company wanted to believe that its gigantic Cybertruck could be a mass car. And everything indicates that their calculations have been completely wrong. In Motorpasion They collect that the company has an average 30 -day stock available. It could deliver up to 2,400 vehicles that are valued at a price of about 200 million dollars. Right now, they are completely standing waiting for a buyer.
Of course, it seems that the production of 1,300 weekly units It is being more a problem than an attractive figure.
Looking for solutions. Overdimensizing the demand of a car can be a serious problem for a brand. Having too stock stands out the product and generates serious cost problems when storing vehicles. In addition, he suggests that too much money has been invested in a assembly line that is not profitable.
That same problem has had, for example, Stellantis that did not measure (or Tavares did not want to measure) Well your audience in the United States. That caused an excess of stock in some concessionaires that practically gave the fiat 500ethe electrical version of the utility.
The decision made by Tesla is also the most obvious: to start selling its cheapest options. The company has opened a new line offering the most modest versions of the Cybertruck. It is the so -called Long Range, with greater autonomy but less benefits and a simpler suspension (springs instead of pneumatic suspension).
Saudi Arabia. The other way to open market is Sell your cars in Saudi Arabia. While the company eliminated the Chinese market the Tesla Model X and Model S (almost testimonial there) as a result of the increase in tariffs between the two countries, the company looks at the Middle East.
The country has launched a project to fill its cargo points, as part of the plan for converts as a nation for 2030. Aware of the money available for its potential customers, Tesla has not hesitated to offer all its range in the Arab country.
Actually, it is a maneuver that makes sense. Tesla can allow you to distribute your cars there and try to open a new market. Perhaps it will not be the one that generates the greatest sales volume but it is likely that you can sell your most expensive and, therefore, profitable cars there. A Tesla Cybertruck can find a very nutritious market in Saudi Arabia.
Photo | Tesla and Abdulrhman Alkhnaifer
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