The Chinese motorcycle is sweeping in Spain. So much so that at the level of brands two of the four best selling in our country They come from China. Honda and Yamaha, the Japanese mythical, endure the attack on the accumulated sales, but analyzing the photograph begins to change. A lot.
The best -selling trail in Spain is VOGEthe Premium brand of the Chinese giant Loncin. This manufacturer landed in our country in 2019, today is the fourth manufacturer of the ranking, behind another Chinese manufacturer who cups third place: Zontes.
About Voge, there is a curious story about how a Chinese brand is managing to conquer Europe … From the hand of a German giant. Loncin has been manufacturing BMW engines for more than 20 years And, in fact, many of the current flagship models of the German brand, such as the BMW F 900 GSThey have these engines made in China. The collaboration agreement Born in 2005,
Loncin promised to redouble investment in equipment and installation to manufacture with the BMW standards and the requirements of The euro standardseven going beyond the manufacture of engines: they also manufactured motorcycles for the German company.
BMW C 400 GT VS VOGE SR4 MAX 350. The BMW Scooter is based on the BWM platform and technologies.
In his plan to increase income and reinforce ties with the Chinese giant, BWM licensed some of his platforms and engines to Voge, and hence the motorcycle that is sweeping in our country arises. Voge is currently the fourth Spanish manufacturer. BMW the seventhwith problems growing month by month.
With the VOGE 900 DSX they have achieved their goal: Head the sales ranking in the traile segmentone of the most important and aspirational in the world of motorcycle. It is a model that drinks directly from the BMW F900gs, with the difference that at the equipment level, it is significantly above.
The data is not only relevant to leadership in its category: it is because Voge has managed to place a trail of almost 10,000 euros in the third position of the best -selling brands in Spain. The other 9 are scootersa category that Cup more than 50% of the total sales in our country.
VOGE 900 DSX.
China’s plan to conquer the European consumer in the world of motorcycle is in two pillars: the quality-price and equipment. Regarding the first, The VOGE 900 DSX is sold for € 9,192 in Spain. Its counterparts in BMW, the F 800 GS and F 900 GS, start from € 10,970 and € 13,980, respectively. If we want to equip them, the price exceeds 15,000 euros.
The commitment to notice of obstacles at the dead angle (something only common in motorcycles that cost almost double), emergency braking warning system, rapid series change, or a seven -inch TFT with Screen Mirroring are a notice to the rest of the segment giants: the selling a base product and becoming based on extras is a game in which China is not going to enter.
Image | VOGE
In Xataka | To manufacture for first brands to compete with them: Chinese motorcycles are sweeping in Spain
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