This past December 7, a digital reality show achieved what seemed impossible: surpassing the format that for decades had been the undisputed king of Spanish reality shows, ‘Big Brother’. ‘La Casa de los Gemelos 2’, produced by brothers Carlos and Daniel Ramos for YouTube and Kick, attracted more than 200,000 simultaneous viewers during its inaugural gala. The figure is especially significant when compared to the parallel collapse of ‘Big Brother 20’, which Mediaset has been forced to cancel early after registering historic audience lows.
But what is broken is not the format, but how it is presented.
The first edition. How we count on your daythe first edition of ‘The House of Twins’, released on October 12, 2025, raised questions about the limits of unfiltered entertainment. That experiment, an imitation of ‘Big Brother’ that worked with the fauna cultivated in the Twins’ debates, completely lacked structure: there was no presenter or rules, and the Ramos trusted that the mere coexistence of explosive TikTok personalities would generate content for a full week.
The result was both an operational disaster and a viral phenomenon. The program reached peaks of 48,000 viewers connected simultaneously and exceeded one million accumulated views in just nine hours of broadcast. The house became the scene of physical fights between contestants such as La Marrash and La Falete, there was visible consumption of alcohol and substances, destruction of furniture and moments of tension that they bordered on criminal. The program was emergency canceled in the early hours of October 13. A subsequent debate attracted 150,000 spectators and became trending topics number one in Spain.
Reality television without filters. The next step was to professionalize the format, but without losing that fundamental idea along the way. And the Ramos bet heavily on this new iteration. As revealed by Kiko Hernández himself in the program ‘We are nobody’, the production has a budget of more than 600,000 euros, a figure well above what is usual in Spanish digital entertainment. The prize for the winner is doubled compared to the first edition: 100,000 euros for those who resist until December 31.
Familiar faces. The creators have gone directly to the Mediaset ecosystem and derivatives: José Labrador, from ‘Gandía Shore’; Eros Vidal and Gabriella Barbu, from ‘Temptation Island’; Nissy Lahr, from ‘Secret Story’, make up a core of personalities that the Spanish public already knows. Them they add up Kiko Hernández as master of ceremonies, Víctor Sandoval as “dictator” of the house, and Coto Matamoros as “executioner” in charge of punishments.
To bait the audience. From the first moment at the premiere, audiences skyrocketed and the program became trending on social networks. Among the most significant moments, an accidental nude of La Marrash during a moment of lack of control or the reunion between Kiko Hernández and Coto Matamoros, two figures who had not met on screen since ‘Crónicas Marcianas’, and between whom great tension was palpable. Kiko took the opportunity to attack Mediaset and to the fame that ‘Big Brother’ drags: “There has never been a rape here, right?”, he said in reference to the case of Carlota Prado in ‘Big Brother Revolution’.
The ‘Big Brother’ disaster. While ‘The House of Twins 2’ celebrated its digital success, ‘Big Brother 20’ was the star of the most resounding failure in the history of the format. The premiere in September 2024 it barely achieved a 17.4% sharesetting the program’s worst inaugural mark. But the decline accelerated week after week until hitting rock bottom in November with a devastating 11.3% share and only 636,000 viewers.
The panic in Mediaset was unleashed with the abrupt cancellation of the daily strip and erratic programming decisions. The domino effect reached the entire chain: Telecinco closed November with a 9% monthly quota, its worst historical record for that month, chaining five consecutive months under the 10% threshold. On December 5, Mediaset decided close the program before Christmasproducing a triple expulsion to accelerate the pace of the programs. Two months in broadcast, record down.
The problem is not the format. Some analysts talk about a flat casting and without charisma, too sweetened content, and viewers have complained that practices that gave excitement to the galas, such as on-set interviews, have been abandoned. ‘The House of Twins 2’ recovered precisely the elements that made the original ‘Big Brother’ great: 24-hour retransmission without manipulative editing, authentic profiles even if they are uncomfortable, and freedom for conflicts to develop organically.
While Telecinco must comply with strict regulations on child protection schedules, advertising limits and content control, the Ramos brothers operate on YouTube and Kick with almost total freedom which allows them to experiment without corsets. The program allows itself the morbidity and transgression that the public demands, but without the restrictions that paralyze conventional television.
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