Freepik has been consolidating for some time as A reference in the creation of multimedia content with AI. Not only at the national or European level, but worldwide. And now he has surprised the world by premiere exclusively, Google’s 2.
Why is it important. The launch of I see 2 through Freepikeven before, on Google’s own platforms, it marks a turning point in the generative and consolidated market to the Malaga company as a global global actor.
The context. The alliance between Google and Freepik is more than a simple technological collaboration. It represents a change in the usual strategy of the giants such as Google, who usually reserve the firstfruits for their own platforms. It has not been the case this time.
Google, by deference towards a Partnerby commercial strategy or for the good work of the company Malaga, it has allowed it to be Freepik who hit first with I see 2.
An example of what this integration is capable of doing, provided by Freepik itself:
In figures. Freepik’s impact on the creative industry is huge:
- 64 million creatives use the platform.
- 247 million available graphic resources.
- 600,000 premium subscribers.
- More than one billion images generated with AI.
In detail. I see 2 promises to raise the bar in the generation of video by AI:
- It offers unpublished realism in animations.
- Notably improves the accuracy of movements.
- It generates more fluid and natural transitions.
The first 10,000 users to register They can try the system for free.
Deepen. The Freepik CEO, Joaquín Cuenca, He explained They have been testing for weeks I see 2. “There is a new king in the city,” he says pointing out the technical superiority of the model about his competitors.
The availability of I see 2 in Freepik marks the beginning of its global expansion, anticipating its arrival soon to Google Ai Studio and other channels, although for now the Spanish platform maintains the exclusivity of the launch.
Outstanding image | Freepik