Inditex has put numbers and letters to its operation. His CEO, Óscar García Maceiras, presented the group’s formula in an academic forum, according to Expansion:
(m + c + s + p) · v
Fashion, client, sustainability and people, all multiplied by values.
The idea is simple: translate half a century of business evolution into an understandable structure. And give clues about what is coming.
The context. Zara turns 50 with difficult figures to discuss: more than 38,000 million income and 6,000 million benefit. But the environment has changed to the point of rethinking priorities before The rise of online sale. It is no longer enough for the model to work; Now you also have to explain it. And do it well.
The formula does not provide revelation, but a signal: large companies not only compete in products, also in a story. And in a sector under greater pressure than ever – by its environmental footprint, its consumption model, its public exhibition – that story has to be clear, assumed and, above all, credible.
In detail:
- m: Fast but reactive fashion.
- c: Customer as a sensor and motor.
- s: Sustainability as a process, not as achievement.
- p: People as the basis of the system.
- v: Values that cohesive culture and direction.
It is a frame. And as such, more useful to align inwards than to convince out.
Between the lines. The equation comes at a time where companies need to seem as transparent as efficient. Converting complexity into formula is a form of story control: decides what to tell before others count on you.
The relevant thing is not that Inditex has a formula, but that it believes it is necessary to communicate it. In that is the key: fashion is no longer defended only in catwalks or balances, also in the frames that build their legitimacy.
Outstanding image | Praswin Prakashan in Unspash
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