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The story of how a brand born in Girona ended up assembling an ambitious project of the “Ferrari de las Motos” is as recent as curious. Whether or not, a biker, it is more than likely to have heard of Rieju. It is an iconic brand in Spain, born in 1934, and that still cups the top five of sales in some of the best -selling segments of our country.
Your last release? A dart with Italian design and brutal price. But the least is the motorcycle itself, it is what has led them to create it.
Let’s talk about Rieju. Those of us who have raised in the rural environment have raised with grandparents that mounted two types of motorcycle: Vespinos and Riejus. In 1934, Luís Riera Carré and Jaime Juanola Farrés (Riera + Juanola) They start their business journey by manufacturing bicycle accessories. Rieju is born, a company that decides to mount a 38cc auxiliary engine in one of its bicycles. The “cyclomotor”, in 1945, was the literal definition of the device.
In the 50s, Rieju begins to strengthen ties with Italian companies. They closed agreements with Motori Minarelli to exclusively import engines and components on their motorcycles, a collaboration that is still alive today. Since then, Rieju has been a discrete sales company in Spain, but Leader in segments such as Ciclomotor. There are still the numbers one in April 2025.
The Chinese approach. Although Rieju is a Spanish brand that assembles in Figueres (Girona), in recent years it began Your approach to one of the largest groups in the motorcycle industry: QJ Motor. This giant, owner of Benelli, Keeway and MBP, allied with Rieju to sell part of his product and technology under the Spanish brand.
Rieju | HENGJIAN
It is not the only company with which they have alliance. One of the recent launch of the company, the Rieju Aventura 500it is really a version of the CHONGQING HENGJIAN DAHAIDAO 500. The motorcycle is designed and produced in China, and here adapts to the European market.
The Ferrari de las Motos. Chinese manufacturers They are sweeping in Spainand two of the four best -selling brands in our country already come from there. QJ Motors wants to sneak into this top, and has a plan with one of the most exclusive Italian manufacturers in the world.
MV Augusta / QJ Motors
MV Augusta is an Italian manufacturer, one behind some of the most exclusive motorcycles in the world. But it has a problem: its motorcycles are not sold. Solution?QJ Motors and MV Augusta formed a joint venturewhich allowed the Chinese manufacturer to adapt some of the exclusive concepts of the Italian manufacturer and land them to quality-price models with greater sale potential.
RIEJU XPLORA 557.
MV Agusta Lucky Explorer 5.5. A spectacular failed concept.
And so he was born. In November 2021 MV Augusta showed in the eicma of Milan the Lucky Explorer 5.5. A spectacular motorcycle oriented to the trail and with a very striking design. It was the first motorcycle for MV AUGusta A2, with a 550cc engine manufactured by QJ Motors. The problem? He never saw the light.
QJ Motors stayed with the thorn stuck, and Rieju has been in charge of bringing this concept under the name of Xplora 557. A quality-precio motorcycle, for less than 6,000 euros, and with a design inherited from one of the most exclusive manufacturers in the world of motorcycles (although MV Augusta now has as much Chinese essence as Italian).
Image | Rieju
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