We are going to have to make a dictionary when we talk about artificial intelligence. Yes generative artificial intelligence, general artificial intelligence, AI agents and Google has its Personal Intelligence. This service has been available for a few months in the United States and is now expanding to the rest of the world for users of the company’s suite.
To all? Well no, not everyone, and Google leaves out the entire European economic area, Switzerland and the United Kingdom.
What does this do. First of all, Gemini Personal Intelligence is like an ‘entity’ that has an eye on all the Google applications that we use with our account. It is a connection between the entire ecosystem which has access to all the information from YouTube, Maps, Calendar, Drive, Gmail, Docs or Photos. The idea is that they know everything about you to help you with day-to-day requests.
Google itself gives an example:
Since I connected my apps through Personal Intelligence, my daily life has become easier. For example, two weeks ago we needed new tires for our 2019 Honda minivan. While waiting at the store, I realized I didn’t know the size of the tires, so I asked Gemini. Nowadays, any chatbot can find these tire specifications, but Gemini went further. He suggested two options: one for daily driving and one for all-weather conditions, with references to our family road trips to Oklahoma that I found on Google Photos.
Then, he neatly extracted the ratings and prices of each one. When I got to the counter, they asked me for my license plate. Instead of looking for it or losing my spot in line to get back to the parking lot, I asked Gemini. It extracted the seven-digit number from an image in Photos and also helped me identify the specific model of the truck by searching Gmail. Just like that, we had everything ready.
Everyone can appreciate how useful this is, of course. Because, furthermore, it is not free: you need to be on an AI Pro or Ultra payment plan.
Europe, you are excluded, beautiful. But if you think that life can be solved for you like the person in the example and you live in Europe, you should know that you cannot access it. Google has made it very clear that the feature is not available in the European Union, the United Kingdom and Switzerland due to the strict privacy regulations that are found within the General Data Protection Regulation.
It is one more service that does not reach European users due to these stricter privacy conditions and, in addition, they have not detailed any deadline so that we Europeans know more or less when it will be available in the region. If you read us from a Latin American country and you are interested in this software, good news, is available.
Privacy. Regarding privacy, being something that we should take very seriously, it is curious how in the age of AI that privacy is eroded because the models have more and more data. We give a lot to this software and we don’t really know who’s watchingand Google wanted comment What is the privacy approach of your Personal Intelligence.
According to the company, we can link and unlink applications from the ecosystem according to our preferences, but once we connect Photos, for example, you will have access to everything. They say that the photos in the gallery will not be used to train the model (here it is extremely sensitive because we each have personal photos on our mobile) and they take “measures to filter or hide personal data from the conversation.”
They point out that “we do not train our systems to learn your license plate number, but to understand that, when you ask for it, we can find it.” Regarding health, a sensitive topic that is topical due to what El Salvador has done, they assure that “Gemini tries to avoid making proactive assumptions about sensitive data such as your health, although it will analyze that data if you ask it.”
¿Pressure? In any case, and what Google’s Personal Intelligence has to offer draws more or less attention, it is evident that carrying out a global launch of this magnitude without waiting to ‘sort the papers’ to launch it in Europe is also a declaration of intent. Europe is at a time when it is seeking its military sovereignty, aerospace and technologicalareas in which depends largely on the United States.
We are building our infrastructure and systems, and not launching something like this in Europe is one more way of putting pressure on the organizations that, very actively, sand have positioned about the treatment of our data by these large companies.
Image | Google (edited)
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