The cheapest Chinese cars are a danger to the European industry. At least that is what our regulators consider who claim that if tariffs are not imposed, they will be competing in our soil. To solve it, they lifted commercial barriers that had to balance the situation.
The Byd solution: Do not send your cars from China.
The tariffs. So many things have happened in the last year that it seems that Chinese manufacturers have been paying for exporting their electric cars to Europe. However, it is a measure that It only applies since October 30, 2024. Shortly before, the European Union was applying the calls “Compensatory Rights” But everything ended up being defined as fixed tariffs a few months later.
Those tariffs, however, are variable. Any importation of cars from the European Union pays 10%. To that money an additional rate was added depending on the brand because, according to European regulators, not all Chinese companies have received the same state favors.
SAIC, who is a company of the Chinese state and did not want to collaborate with the investigations, has to add another 35.3% to the 10% flat rate. Byd, however, was the company that collaborated the most and that, in European eyes, less favor treatment has received. However, it was punished with additional 17%.
Its impact. The impact of the measure has been obvious. Chinese electric cars are costing them to enter the market. Although it is its natural environment, the urban electric car still having a relatively high price. Especially if we understand that in many cases it can function as the only car since Outside the city can be eternalized.
There, the Chinese electric car had the price of the price in its favor. If their offer was much cheaper than that of the rivals could gain a good part of the market. However, Registrations tell us that it has been absent. Even in a country like Spain that has the price as the main purchase value, there is only one Chinese car among the 10 best -selling electric (Byd Atto 3 in eighth position).
Consequently, where China has really hurt so far it has been with the vehicles with combustion engines. There, the country does have a lot to win since European plug -in hybrids still have a high price but the Chinese offer Much more space and equipment at a much lower cost.
Well, wait. There has been much talk about how Chinese manufacturers want to skip these commercial barriers. At the moment we know that Byd is raising a plant in Hungary and that he has chosen Türkiye as next destination. The plan seemed clear: development and assembly of the most expensive cars in Hungary (with greater margin of benefits) and production in Türkiye of the cheapest and most complicated cars to amortize.
The strategy in fact was supported shortly after if we take into account that the European Union would have transferred Chery that his intention to Use Nissan’s factories in Barcelona and just use them to make the last parts soldier (cars arrive almost mounted on containers As if they were great pieces of a puzzle) It was insufficient. If you want to skip tariffs, Europe wants real investment.
The Dolphin Surf. But all these byd plans point in the medium term. Before the company has to continue making its way on the market and wanted to make a dent with its fetish car: the Byd Dolphin Surf. This car that in China is known as Seagull It is clear about its appeal: hypercompetitive price, good performance and finishes far superior to competition.
The car is a supervent in China to the point that they have managed to place in the market One million units in 27 months. There the car It is sold with the eye of God active. That is, it can circulate completely autonomously in fast roads … Although its price is just 9,000 euros to change.
In Europe we could expect a much higher price but, yes, in Spain adding the aid of the MOVES III PLAN And the brand discount, it is possible to buy it for just 11,000 euros. A hypercompetitive price that already has the customer response (second best -selling electric car in July).
Supported by Dolphin. Next to Dolphin Surf, the other electric car in which Byd has great hopes is the Byd Dolphinthe older brother of surfing. If surfing can harm markets such as Spanish, still reluctant to buy smaller electric ones if they do not have a great price, Dolphin is perfect for countries with greater purchasing power such as the United Kingdom or Germany.
If we observe sales in Europeclearly Byd is on the rise and for them it is essential that these two models be hugged by the public if they want to be relevant actors in the industry.
From Thailand to Europe. So, strengthened the brand in the first European markets, the company wanted to continue winning European market. After a dubitative start, has made structural changes in the direction and In July he already managed to overcome Tesla in sales And in market share although, yes, we must remember that byd sells plug -in hybrids.
He is aware that the Dolphin Surf Byd is key and that he can do a lot of harm with his most affordable proposal. For that it is important to bring everyone who can and has found the way: send them from Thailand. This is stated Carnewschinawho say that the company is jumping European tariffs because the car is manufactured and sent from this country.
And the tariffs? Tariff tariffs come from Thailand is 10%, the usual For all those brought from the outside. The only thing that is required is that the car has at least 40% of local components so it is not as simple as manufacturing in China and assembling the latest pieces in Thailand and then sending it. This practice, for example, It is the one following European manufacturers in Algeria.
The specialized media in the Chinese Automobile Industry ensures that the first byd ship to Europe has already left from the Thai ports. In them there are more than 900 Byd Dolphin (the older brother of Dolphin Surf) bound for the United Kingdom, Germany and Belgium.
The company also You need to get out of the country Its vehicle production. The latest news we have received from China aim to such a dynamic and competitive market that Byd’s own innovations They are leaving their cars obsolete and that causes, along with a price war, that Your dealers are full of vehicles to which it is increasingly difficult to give them out.
Photo | Byd
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