The Spaniards eat less and less fish. So the fishmongers are recycling their product … for pets

In Spain we eat less fish. Much less. And we have more pets. Many more. Life fishmongers are not alien to one or another trend, so they have decided to do A movement quite logical: to make a place in the lucrative, promising and above all growing business of food for pets. After all, if they have already done the large supermarket chains, why can’t your neighborhood fish do?

The logic is simple: that the place where you buy fish for you, for your children, couple and other family is also the place where you buy it for your hairy.

What happened? That Fedepescathe Spanish Federation that represents businesses dedicated to the sale of fishing products, has just released an original campaign. Original and expected. Monday, during an act held in MadridThe organization presented a campaign to encourage its clients not to take home food for them or their family. He wants them to do it also for their pets. In fact, slogan cannot be clearer: “In the fish market there is also food for your hairy compi!”

Fedepesca campaign poster.

“For the whole family”. The strategy is well cooked. If the fishmongers are reliable businesses in which to acquire fresh, seafood and frozen fish, why were they also going to be to buy pet packaged foods that fish has as “protagonist ingredient”? Fedepesca itself remember which is something that supermarkets have been doing and would allow traditional fishmongers to become points of sale for “the whole family.”

“The initiative aims emphasize. According to EFEAGROthe Federation has begun to introduce packaging food for pets in Madrid by the hand of a wholesaler and there are associations of Seville and Catalonia interested in following their steps. In total Fedepesca brings together near 6.2000 businesses.

Reinvent or die. The movement is curious, but not surprising. Although Spain is a country with thousands of kilometers Of coast and a gastronomy linked to the sea, the fishmongers are finding that we eat less and less fish. The Last data The government shows that between April 2024 and last March the consumption of marine products fell 2.7%, a percentage that rises to 4.3% if we speak only of fish. And it is not a timely drop.

In 2003 the annual per capita consumption of products related to fishing touched the 27.8 kilosfact that in 2009 even reached touch the 30 kg. In 2023 that indicator had descended until 18.9 And last year he got off 18a negative trend that has no signs of changing in view of the balance of recent months. Given this scenario, fishmongers have opted for new business roads, such as home shipments and Sale of algae… or pet food.

More pets. The panorama is very different if we talk about company animals. In fact there are calculations that show your census overcomes to children. Although The data They must be handled cautiously are demolving: a few months ago The country He made a survey Between veterinary schools and concluded that in Spain there are 9.3 million dogs and 1.6 million censored cats.

In total 10.8 registered pets. Leaving aside that there are many other species that are used as company animals, the data far exceeds the number of minors registered by the INE. ANFAC, the association that brings together pet food manufacturers, assures That in Spain there are more than 30 million pets, of which about 9.3 are dogs and 5.8 felines. Differences can be explained because not all animals have chip.

And an appetizing business. These figures translate into something else: business. More more pets is the market focused on its food and care. ANFAC calculates that the sales volume went from 561,305 tons in 2023 to 573,210 in 2024. And that reflects only the weight. The rise is greater if we talk about billing.

Fortune Business INSGIGHT esteem That the world market for pet care reached 259,370 million dollars in 2024 and its forecasts are of clear growth. Their estimates pass through that this year the 273,420 million are already in the beginning of the next decade, the 428,000 million are rubbed.

Images | Anusha Barwa (UNSPLASH), Grupo Eroski S.Coop (Flickr) and Fedepesca

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