Holy Week of 2024. Dozens of Tesla cars They queue in a Cañavate Atalaya charger (Cuenca) in the middle of any place. The situation went viral and because scenes were repeated in Mérida and Albacete. The waiting were 15 or 20 minutes in many cases but also exceeded the time in others.
They all had something in common: Tesla Load Stations. Despite the jokes and despite the intention of ridiculing the owners, in Xataka We broke a spear in favor of those drivers And we count why they had happened. If Holy Week has taught us, it is not missing chargers for electric cars. What are missing are reliable plugs. So we titled.
Year and a half later, things have changed. Not only in Spain, also in the United States. But, nevertheless, Tesla still has the best load experience. And that is still key when selling the car.
Tesla chargers are still ahead
The data this time comes from the United States but the situation is extrapolable to what happens in Spain.
JD Powerspecialists in motor market analysis, has analyzed the status of the United States recharge network and its conclusion is very simple: there are more and more chargers available and increasingly spoil. But Tesla continues to lead, with much, satisfaction among electric cars when you have to recharge a vehicle.
Keep in mind that the United States has a huge Loading deficit. Especially if we consider that distances are huge. If the country is wanted to embrace the electric car to a greater extent it is necessary to create a good network of loaders as fast as reliable.
A good part of that network is now in the hands of Tesla, where most users load. They do not even have a Tesla. The latter is key to understand why satisfaction with the price of loaders and the load experience has fallen in the last year. According to their data, drivers are less happy with both points because they observe that, for them, prices are more expensive and the most rough experience than for Tesla users.
Something curious occurs, therefore. According to JDPOWER, the level of failed visits (the charger does not work correctly or is out of service) is the lowest in four years and the number of drivers who have reported these failures (14%) is also lower than in 2024. General satisfaction, however, has fallen.
The Tesla Network is so good compared to the competition that the users themselves have pressed to the manufacturers of other cars to the point that they have assumed the Tesla standard to load, modifying their own cargo ports.
The best user experience
In Spain (and Europe) that is not so because fast loaders are all (except for the first Japanese cars) CCS2. That is, the plugs are the same for everyone. But Tesla’s experience is still above.
To understand it, we resume the case of Holy Week in 2024. This year the same have not been observed issues. Or not, at least, with the same seriousness as last year. It is logical, as we said that happened. Tesla has “kidnap” the owner of his cars in his own ecosystem.
Tesla did something very intelligent since her birth. It was as simple as proposing their own load stations. Thus they guaranteed to give a confidence network to those who made the leap to a completely new company (and technology). They also took advantage, to create synergies of which the rest of the manufacturers have not arranged.
First, his recharge were free. Now that is a thing of the past but their prices are still lower than those of the competition. This guarantees that, in the day to day, the Tesla user prioritizes the load in their stations. But saving a few euros on a very specific day is no reason for users to prefer to spend more than an hour stopped before recharging the vehicle.
If those queues were formed, it is because the Tesla recharge network is very reliable. In fact, myself when I try the cars of any company for our reviews soil to prioritize Tesla plugs Because they have never left me. Only Zunder has offered me this same experience. With the rest of the companies I have had problems of malfunction or inoperance.
It is logical, therefore, that if a Tesla driver has hurried the autonomy of his car is reluctant to go to another load point, consume a good part of the little percentage that remains reserved and risks that the plug of another company does not work. He will think: “Better wait here for an hour than to go to another place, Not being able to load and have to call the crane“
To this we must add that Tesla’s user experience is the best because they have eliminated small frictions that are very appreciated on a day -to -day basis. It is something similar to Apple’s ecosystem. Can you have a Mac, an Android phone and use some AirPods in the latter? Yes, but there are small barriers that the average or little advanced user will hurt especially.
The same goes for the electric car. Tesla has one of the best software in the market and, probably, the best route calculator. Prioritize your chargers and show you in real time the occupation of it and advances a possible wait. When you arrive, the vehicle detects the loader, opens the load gate and plugs the hose in the car. When it is time to continue, the mobile phone warns you and as the car is associated with a credit or debit card, nothing must be done. The position will be passed. Simple.
When one carries in Tesla supercargers with another car you have to Log in the mobile phone and select the load point you will use. You have previously had to register the card. Finally the position will be passed. This process has to repeat it with Each and every one of the companies you use. An application for each plug with its corresponding high, its confirmation mail and its card registration.
Those small frictions (having an application drawer on the mobile phone, numerous highs, numerous card records …) are non -existent in Tesla. That Pug and Play If you arrive, plug the car and forget you is an experience that has no comparison with the rest. And more if we take into account that your reliability is very high.
All this has also contributed to creating brand image. That way of loading the car has allowed Tesla to create its own universe and make it a purchase value. They are small details but the car-charger communication makes a difference. As Mac-Pihone communication does it in the day-to-day life of Apple’s customers.
There are no great headaches really for those who have a non-such electric car and jump from one company to another. But those few minutes of looking for the application of the concrete company, logging in and selecting the load point (previous high and card registration) are non -existent in the case of Tesla. And it is those friction that, in the end, mark the user experience to the least experts.
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