Byd did not go to the Shanghai Auto Salon to show cars. Went to exhibit power

In the Shanghai Motor Show there are 70 car brands. Most come to present cars and Byd comes to show power.

His was not a standbut a manifesto. And at the largest car fair on the planet. Its brands – the general byd, the ultra -premium yangwang and the newly arrived in Europe denza– They were, more than aligned, orchestrated. And each model does not seem a simple proposal, but an offensive. Seeing them, no one just described them, but to enumerate their possible victims.

The sensation It wasn’t even admiration, but for certainty: just like Huawei with mobilesByd does not seek to compete but to take. Being a national champion, in business jargon, is a thing of the past: now his vocation is hegemony.

In fact, his conference was the most often, with the permission of Chery’s, and the most jaleada. Symbolic capital of a new China.

The usual byd, which is no longer

The BYD base is still that of the car for everyone, but does it with an increasingly attractive sophistication for its customers and dangerous for its rivals.

At the Fair, five models of the Ocean series, all electric or hybrids, and all with advances that place them above the price they hold – although the translation to Spanish euros is always a complicated equation. It is, in any case, the old Byd trick: Give yourself to the price of a generalist what others call premium.

He Sealion 06for example, it arrives as a compact SUV with athletic design, long muscle. Your assistance system ‘Eye of God‘It comes standard, and has compatibility with the new ultra -grape load network of 1,000 watts. It promises 400 kilometers of autonomy with five minutes of load. And all for less than $ 20,000. He Seal 06its range input version, this logic replicates in a lighter body, designed for fleets, Carsharing and emerging markets.

And the renewal of already classic models such as Those of the series L They illustrate the maturation of the Byd nucleus: they have not only updated their engines (the new electrical units reach 30,511 rpm), but also incorporate technologies typical of recent high ranges:

• Adaptive suspensions Disus-m.
• Total connectivity.
• And even autonomous driving functions Level 2+.

What a five -year is a Chinese miracle today is the new standard.

The message is clear: Byd wants volume, but also prestige. And unfortunately for his rivals, he not only wishes it but is willing to build it, marked per brand, segment by segment, country by country.

Denza, elegance as an attack

And if the prestige is the new front, denza is the first shock line. Initially conceived as a joint experiment with Mercedes-Benz and today 100% controlled by byd, this brand is the advance of Chinese electric luxury. Do not compete in volume, compete in perception. And in Shanghai came his most serious offensive: the Denza z.

This two -door and four -seater electric coupe is, Visually, a missile. Low, muscular, with a marked waist line and a design that reminds more of a Concept living room than a production car. But it is confirmed: it will reach the market.

It will incorporate cable address, folding steering wheel, intelligent magnetic suspension and premium materials. All wrapped in a body reminiscent of Stuttgart but shouts ‘Shenzhen’.

The Z was not the only star. He also shone Denza N9a large SUV and elegant, refined design. Spacious interior, immersive screens, advanced driving assists. He is already on sale in China from 389,800 yuan – about 47,000 euros – and his arrival in Europe is expected at the end of the year with a more enigmatic price than ever. And the N7an old acquaintance who part of the 260,000 yuan, about 36,000 euros, monopolized less premium but more generalist looks.

For a market that begins to look suspicious at the German overprices, denza proposes something disturbing: luxury, but logical.

The offensive complete the Denza D9a luxury minivan that has gone from curiosity to supervants in the Chinese market. Designed for executives and families of high purchasing power, the D9 offers a cabin experience that rivals that of a private jet: two rear seats with massage, ventilation, individual screens, panoramic roof, reinforced acoustic insulation and automatic sliding doors that convert access into a ceremony.

Its double motorization – a pure or plug -in hybrid – offers versatility without sacrificing status. In a world where the minivan category seemed extinguished by the SUVs, byd the reinvent with one purpose: convert premium mobility into space, silence and prestige.

Thus and everything will be complicated to refuse in Europe despite all these arguments. His proposal is based on offering a Porsche or a Maserati at the price of high -end Audi. Of course, if five years ago they list all the already common Chinese brands in our streets, we would have entered the silly laugh. We will see.

Yangwang: the national luxury vertex

His ultralujosa brand, designed to compete with Rolls-Royce, the Range Rover prohibitive or the Maybach, To those who do not imitate, but who reinterprets them. And from a deeply Chinese look.

The very long one Yangwang U8L It was one of the most visited models in the hall. It is an extended version of the already imposing U8. It measures 5.4 meters, offers three rows of seats and a ceremonial luxury aesthetic. The badges, as is the case with the Su7 ultraThey are available in 24 carat gold.

The back gate opens in two vertical halves. If we take into account the prices that this brand manages it is inevitable to see the trunk open as a chest.

And then it is The interior, a mixture of a spacecraft and a tea room. We could not photograph it when they were cordoned off and in a light whose reflexes made it impossible to throw one in conditions. It has noble skles, environmental lighting inspired by old calligraphies and hidden compartments under Jade patterns. The infotainment system, Powered by 4 Nm Qualcomm Chipsis the brain of a suite With three Lidar, twelve cameras and autonomous urban navigation capabilities.

On the road, you can turn on its axis, drive with a burst wheel or float in case of flooding. The masculine bone B aspirus B.

Next to the U8L colossus, another figure turned on the flashes: the Yangwang U9a red, low and radical electrical supercardive, which seemed freshly out of a video game render. But it’s real. And it’s serious.

Four electric engines, more than 1,000 horses of combined power, intelligent total traction, and a suspension system that allows it – literally – jumping. It is not a technical experiment: it is an aesthetic, cultural, almost ideological statement. China can also manufacture cars that excite, which shine, that are shown with pride in Pebble Beach.

The U9 is not for all markets, but fulfills its function: show that Byd is not afraid of any segment. Not even the most symbolic.

Yangwang, rather than matching rivals, wants to sit a precedent. And its self -confidence is only possible with almost absolute vertical control.

Apparent fissure plan

What is seen in Shanghai responds to a greater logic: Byd is not so much a car company as a conquest architecture. Your mentioned vertical domain – Batteries manufacture, engines, semiconductors, software– allows you to iterate faster than anyone, launch almost a quarter to the quarter and keep costs in a constant negotiation environment with suppliers.

That, added to his presence in almost all segments, gives him a pressure for pressure to ignore it.

With tesla absent from the hall and Europeans trying to seem local in their own land, Chinese brands showed technological, coherent aesthetics and a powerful narrative. Especially some. Among them, byd.

So confident that he even announced his intention to enter into The Japanese market of Kei Carsa bastion that seemed impregnable for foreign brands. Who dares to compete with him Honda N-Box In your own home? Only someone who is clear that the future has to be taken, not negotiate.

And the data support the offensive. In this first quarter, Byd has sold more than one million electrified cars. Already surpassed Tesla in world distributions and tripled its sales in Europe. And that in a hostile environment, Tariffunder a commercial war and on a saturated market.

The century of the dragon begins here

Byd is no longer a car brand. It is a conquest platform.

Shanghai 2025 served him as an imperial deployment and the old names hesitate to an unstoppable advance.

Europe observes, Japan prepares and the United States is entrenched after tariffs.

But The message is clear: Byd no longer moves the pieces, it is starting to move the board. He does not proclaim his power, he demonstrates it.

And if no one remedies or avoids (choose your own adventure), it will end up occupying most of the boxes.

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