The search as we knew it is over. Google’s AI Mode no longer delivers results, he talks

In recent times, Perplexity has done something that seemed unthinkable: Make Google Search feel old. With its conversational interface, direct answers, linked references and a relentless update rhythm, has shown that a search engine with not only possible, but desirable.

It is faster, clearer, more useful. And increasingly popular. Many already have it as FJA tab.

Google has taken note. And he has responded. The most important announcement – although somewhat camouflaged – of the I/O 2025 It was not a new model or an ultra intelligent agent. It was this: Ai mode arrives at Search and Gemini. Or in other words: Google has begun to transform its search engine into something that looks a lot like perplexity.

For now it is only for users of the United States –argh–, but the movement is clear. When AI Mode activates in the Gemini app, the user stops doing classic style searches and begins to receive direct answers generated by the model, with links to sources, relevant context and capabilities to go beyond: compare, ask for explanations, continue asking. The search engine no longer delivers blue link lists, not even a summary above. Find conversation.

In this way, Gemini is not a conversational model. It is an active knowledge engine, A synthesis of LLM, browser and assistantwith the ambition to replace the habit of “google” with that of “asking.”

You can search for flights, understand documents, ask for cross opinions or compare articles. And all that, without touching an external page.

This is not The results with generative that we saw will arrive in Spain a couple of months ago. This goes much further. That were generative responses about classic results. Ai mode is something else: It is more perplexity, more direct, more useful. And more dangerous for the web ecosystem.

Because here is the turn that nobody should overlook. In Perplexity, at least for now, the sources are visible, well prominent, and are central to the experience. In ai mode, on the other hand, ambition seems different: respond so much and so well that the user does not feel the need to leave. A closed, polished, self -sufficient experience.

That changes things. Not only for the user, who can stop distinguishing between response and source. Also for the media, creators, forums, specialists. Everything that today feeds Gemini from the web becomes less visible in the process. Knowledge is preserved, but loses authorship On the surface.

Perplexity Forced Google to advance. But in doing so, Google has changed certain rules. He has taken what works – the synthesis, natural language, speed – and integrates it into an ecosystem, broader, more fluid, also more opaque. If Perpleplexity was a pioneer in experience, Google now counterattacks with total integration.

Therefore, the AI ​​Mode in Gemini is not just a technical novelty. It is a paradigm change in how we look, how we read, how we inform ourselves.

The user no longer consults a database. Interact with a system that interprets, selects, synthesizes and responds. Google has caught where the search is going. And has decided to move. But in his style.

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Outstanding image | Google