Is it a good time to buy a Pixel 10 or will the price drop soon? This is what the data tells us

Given the evolution of the prices of Google Pixel 10we present our assessment on whether or not your purchase is currently appropriate.

🟢 BUY WITHOUT LOOKING BACK

google pixel 10

Verdict

Excellent moment. It’s only been on the market for six months, but it has been gradually dropping until it reaches its lowest price now.

official RRP

€899 (Google Store)

Target price “on the street”

Do not pay more than €649 (amazon)

Next release

Google Pixel 11 (expected for August 2026)

Our recommendation

Now is a good time to buy it. On Amazon it is at a very good price (649 euros), but even at PcComponentes you can get it cheaper (619 euros)

Regret cost

Low. Although when the new Pixel 11 comes out the 10 model will drop in price, it may is not at a price as competitive as the one now offered by PcComponentes. At most you could lose 20 euros, since the Google Pixel 10 is not expected to drop below 600 euros.

Why is the traffic light green?

They have just passed six months since it was launched the Google Pixel 10 (August 2025) and there is exactly the same time left for Google to launch the new generation. This is a good time for those undecided who are hesitating between waiting for the new Google Pixel 11 or buying the one currently sold.

For those who don’t want to wait, the Google Pixel 10 is one of the phones that has received the most offers in recent months (as we have covered in Xataka Selección). Now, with a price of 619 eurosit is one of the best prices at which the current one has been able to obtain Google flagship.

Expert Buyer’s Advice: Once a few months have passed, do not buy the Pixel in the official Google store, because the price remains at the price the smartphone had at its launch. Better go to other stores that continually launch offers to get it.

Price history and change prediction

Pixel10 Xtk Price Chart
Pixel10 Xtk Price Chart

This graph shows a comparison between the price evolution of the previous model, the Google Pixel 9, superimposed with the trend of the current Google Pixel 10. These are our observations:

  • The Google Pixel 10 has experienced a more aggressive price evolution if we compare it with the Pixel 9. The previous model went on sale for 900 euros and until the fourth month it maintained resistance in price. On the other hand, the Pixel 10 has experienced a price drop of 28% in just one semester, going from costing 900 euros to 649 euros.
  • After a stable start, between the second and third month, the Google Pixel 10 dropped 150 euros and is now stabilized at 650 euros. This figure equals the all-time low that the Pixel 9 took almost a year to achieve.
  • It can be said that the price that the Pixel 10 has now achieved is very competitivesince it has experienced a very rapid price drop and is expected to no longer drop further. Maybe it will reach 600 euros, but when the new generation Pixel is going to be released on the market.

The best Google Pixel 10 deals now:

For those looking for the Google Pixel 10 without waiting any longer, these are the best current options. Do not forget that, after our publication, the offers may expire or the stock may run out. Currently, the terminal is at very competitive pricesplacing it significantly below the 899 euros marked by its official rate in the Google store.

The price could vary. We earn commission from these links

When is the Google Pixel 11 released?

Time flies and, therefore, it is essential to know the details about what will be the successor to the current Google Pixel 10:

  • Rumors about the Google Pixel 11: There are already leaks about the new Google terminal. It is expected to release a chip manufactured by hands other than the current ones: TSMC.
  • Expected release date: If Google’s trend continues (consolidated with the Pixel 9 and 10), everything indicates that the official presentation of the Google Pixel 11 will occur in mid-August 2026, arriving in stores at the end of that same month.
  • When will the Pixel 10 become “obsolete”?: Despite being one of the most supported phones on the market thanks to its seven-year life cycle, it is true that the launch of the Pixel 11 will introduce the new Google Tensor G6. This processor will be more powerful than the current one, making the Pixel 10’s hardware take a backseat. However, if you decide to buy the Pixel 10 now, you will not be purchasing an “old” model, since its performance will continue to be excellent even after the release of the new version.

Is the Google Pixel 10 for you now?

If you are considering buying the Google Pixel 10 right now, we want to make it easier for you by helping you a little.

✅ BUY IT TODAY IF:

  • You need a high-end mobile at a good price: You can currently get it with a discount of close to 30% compared to the official RRP in the Google store.
  • You find an offer in which the mobile costs you 649 euros or less: If you find this price, it is the ideal time to buy it.
  • You come from a Previous pixel and you are looking for the latest model: a perfect option if you feel that yours has become outdated.

⛔ I DO NOT RECOMMEND IT IF:

  • Do you wantalways have the latest: There are barely six months until the new Google Pixel 11 is launched; If you are looking for novelty, it will be worth the wait.
  • You can andwait a few months: it is very likely that, in a short time, the price will approach the 600 euro barrier (although 619 euros current PcComponentes are already a very good opportunity).
  • You’re going to pay the price it has in the official store (899 euros): something not recommended given the current depreciation.

💡 Good alternatives to the Google Pixel 10 that I would buy

If, despite everything, you still have doubts about buying the Google Pixel 10, you may be interested in these other alternatives.

Xiaomi 15 by 699 euros at Fnac: a mobile phone that competes directly with the Pixel in the photography section. Its cameras, with the Leica seal, are combined with a very powerful processor and a superior loading speed.

Xiaomi 15 5g 6.36″ 512 GB Black

The price could vary. We earn commission from these links

iPhone 15 Pro refurbished by 799 euros in premium condition on BackMarket: if you prefer an Apple mobile, this model is the perfect alternative to the Google Pixel 10. This device ages like fine wine and, despite having been on the market for two years, it is still outstanding in power. Its camera system allows us to record in professional format and is a safe bet if you plan to resell it in the future to recover part of the investment.


The price could vary. We earn commission from these links

Nothing Phone (3) by 655.53 euros on Amazon: in the range of 700 euros, this terminal is another of the great competitors of the Pixel 10. It is the perfect phone if you are looking for a disruptive design that is totally different from the conventional. Its AMOLED screen is very good and its performance is also outstanding.


Nothing Phone (3) – 12GB + 256GB

The price could vary. We earn commission from these links

In summary:

Is it a good time to buy the Google Pixel 10 in February 2026? If you find it at the price of stores like PcComponentes (619 euros), it is an ideal time to buy it. It is expected that it will not go below 600 euros when the Pixel 11 comes out (or the variation will be minimal). For this reason, we have placed our traffic light on green.

In Xataka Selection We will be closely monitoring possible offers for this model, so don’t lose track of us if you are interested.

Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary.

Main image | Pepu Ricca, edited

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