A few days ago, Apple published in his research blog A video showing Elecnt, an experimental robot-lamina, thus breaking its traditional policy of absolute secrecy on developing products.
Why is it important. It is the first time in the recent history that Apple publicly reveals a project before its commercial launch. This change speaks for itself and suggests a new strategy of the company in the race for AI and domestic robotics: a somewhat more public and open. Not without reasons.
Between bambalins. The robot shown is an articulated lamp, speaker and integrated projector that responds to gestures and voice commands, reminds a lot of the famous pixar lamp. The device makes expressive movements that emulate human emotions:
- It moves “curious” when exploring its surroundings.
- Simulates sadness crouching his head when he receives a “no.”
- Dance when music sounds.
- Adjust your position to better illuminate user work.
And above all, not only moves, but does it in human, emotional form.
In perspective. This movement comes after Bloomberg will reveal that Apple is developing domestic robots With an estimated price of $ 1,000 by 2026-2027, thus entering direct competition with Amazon and Google in the market for intelligent domestic attendees.
He also anticipated a somewhat early arrival of domestic devices whose screen would be located on an articulated and motorized arm that “follows” the user in the room. Already common technologies, such as Center Stage or Cented Framego right in that direction.
What is happening. Apple seems to be testing the public’s reaction to more “human” and expressive robotic interfaces, moving away from minimalism that has characterized its products in the last decade.
On the other hand, this opening and the fact that it has been shown in your blog about Machine Learning They leave another possibility open: that Apple is looking to position themselves in the AI and robotics market to attract talent. A way to proclaim the world that she also has plans in those fields.
Deepen. The academic publication that accompanies the video explains that users interact more and better with robots that show expressiveness than with those purely functional, especially in social tasks.
And there it seems to be a clear proposal: towards the expressiveness of the robot and not only to cold and functional movements.
Outstanding image | Apple
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