What of sell on trading platforms It is not always a simple task. It is quite common for ads to go by for weeks without anyone being interested in them, especially if what we want to sell is something expensive like a car or a motorcycle. Faced with this problem, there are Facebook Marketplace sellers who have found the formula to stand out from the crowd without having to pay to promote their ad.
Women generated with AI. They tell it in Business Insider. On Facebook Marketplace in the United States, it is increasingly common to find ads for cars and other items in which one or more beautiful women appear; motorcycles, cars and even tractor parts surrounded by suspiciously perfect women, smiling at the camera as if they were posing for a magazine. In the ‘isThisAI’ subreddit many users discuss these imageswhich as we have already mentioned are generated with AI. The objective behind it is obvious: to capture the attention of potential buyers.
The case of the Jeep Wrangler. The report tells the story of Rogelio Llamas, a Californian who is trying to sell his Jeep Wrangler. In the ad, next to the car, there is a woman in a bikini, shorts and cowboy boots, but it is not real, but was added later with AI. The striking thing about her case is that she was not a thin woman, but rather opted for a more voluminous one. He says he got the idea from a trading YouTuber who said that this would generate more curiosity.
Lots of clicking, little purchase. The goal is to make your ad stand out from the rest, thus increasing the chances of a sale, or at least that’s the theory. According to this seller, the ad got a lot of views and he even received messages from people asking things like if the girl is included in the car. The reality is that 19 weeks later, the car is still for sale.
The pretty girl’s claim. Advertising and sexism have gone hand in hand for decades, especially in certain traditionally masculine items such as carsboats and even We have seen it at technology fairs such as the Mobile World Congress. Fortunately we have been removing that burden, but these “AI stewardesses” serve the same purpose: to be the attraction to attract the attention of the male audience. Of course, not all ads that use AI to stand out are along those lines, there are others that simply seek to shock and exploit the surprise factor, like this one from a sumo wrestler inside a toolbox.
We have looked around Facebook Marketplace in Spain and also other platforms such as Wallapop and Milanuncios and we have not found examples of this practice. It seems that, at the moment, it is a trend from the United States, but who knows if we will end up importing it.
Image | reddit
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