There are those who travel to disconnect, to learn about new landscapes, cultures or traditions, to whom he guides his appetite or simply who wants to enjoy relaxing days on a distant beach with a soda in his hand. To all of them is now added a type of tourist difficult to classify and seeks something totally different: marry. Your trips feed the flourishing (and millionaire) Industry of Rinning Weddings And they are already The pillar of some balearic farms.
The ‘yes I want’ as a new rising tourist asset.
Two words: Rinning Weddings. The concept is not new, but a quick search on Google is enough to verify that little by little gains strength in Spain. The Rinning Weddings or ‘destination weddings’ are neither more nor less than what the term suggests: couples who, instead of getting married in the city in which they live or in which some of the bride and groom are sought, choose to give the ‘yes I want’ far away. In another city or region. It may even that in another country, including destinations as exotic as Las Vegas or some Greek island. The idea is very simple: that the wedding is more than a wedding for boyfriends and guests, that is also a getaway.
A juicy business. It is not easy to provide precise (and updated) data on how many Spanish partners travel to other countries to marry and how many foreigners Spain choose as the scenario for their bodies. In any case something is clear: with Spanish tourism Breaking records and approaching the barrier of 100 million Of visitors, it is a juicy business. And clearly on the rise.
In February, Future Marketin Sights consultant published A broad study that estimates that The global market The wedding tourism will be around 36,800 million dollars, with a compound annual growth rate (CAGR) of 6.4% throughout the next decade. They are high values, but above all they exceed those who handled only a few years ago. His Calculation for 2022for example, pointed to a business volume of ‘Solo’ 23,000 million.
“The Rinning Weddings They are one of the most popular and most dynamic segments in the global wedding industry, in which couples opt for personalized experiences in exotic places around the world, ” The authors collect of the study. “More and more boyfriends choose to exchange their votes in picturesque and culturally rich places, often with a group of friends and family. The market covers a wide variety of services and destinations offers.”
How does Spain affect? As Spain sits top of the world ranking of tourist destinations and even dreams of crowning it (something feasible already in 2040according to the estimates of Google and Deloitte), our country is also reinforced on the map of the Rinning Weddings. On the Internet they can be found A good number of websites in English dedicated to Organize weddings In Spain or what They promote the peninsula and the islands as “An ideal destination” so that the bride and groom exchange alliances. The Canary Islands, Malaga, Marbella or Mallorca usually appear on their list, although in reality the market is very wide.
A few years ago Ciudad Rodrigo (Salamanca) launched a baptized initiative ‘Ciudad Rodrigo Wedding Friendly’ I was looking for precisely position the town on the map of wedding celebrations. As the main asset he used his rich historical heritage. A quick search in The Wedding Travel Company It shows in any case that couples determined to marry their city have an extensive list of alternatives in Spain, Greece, Cyprus, Italy, Portugal or the United States, to quote only some countries on their vast list.
“We specialize”. To understand the phenomenon The confidential He has spoken With some representatives of the Mallorca sector, one of the hot points of national tourism. And their data and statements are striking. Finca is Cabàslocated just over 20 kilometers from the urban center of Palma, explains that practically 100% of the weddings they do are tourists. And the director of the farm They are brownlocated not much further from there, it agrees that about 98% of the links that host them also lead.
“There is a lot of American, a lot of German, a lot of British,” Confirm Yesssi Morel, Wedding Plannerfor whom, beyond the attractiveness of Spain or the costs, the key of the island pull in the destination wedding market is the approach that the sector has adopted. “I think we put everything very easy to foreigners. We are specializing a lot. Every time weddings are perfected more.”
As for costs, statista data Before the pandemic show that Spain is one of the countries where the most expensive weddings are celebrated ($ 23,400 on average in 2019), although in reality the data is not much higher than that of Italy and is below the $ 29,000 that were reached that same year in the US. “They seek to save and in Mallorca they have the same wedding with the same quality they could have in the US, but at a lower cost,” Morel clarifies.
And how does Mallorquines affect? That is the other big question. In a market that looks at the foreign client and the American couples with a wide budget, what options do they have left? The topic is interesting because, as remember the Wedding Plannerforeigners who plan to marry their home usually follow certain patterns: they reserve well in advance and have no problem in celebrating their ceremonies any day of the week.
That (of course) forces the locals to adapt. “The Mallorcan marries only on Saturday and usually prefer certain months, such as September. If they do not escape, they run out of dates,” Confirm The wedding organizer. “Farm owners believe they have a treasure in their hands. They have seen a reef.”
Images | Carlo Buttinoni (UNSPLASH) and Camila Cordeiro (UNSPLASH)
Via | The confidential
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