Streaming platforms have long explored live sport as a way of strengthening their catalog against increasingly fierce competition. In Spain, As our Xataka mobile partners point outcases such as Movistar Plus+ and Orange TV have opted for football as a great claim. But Amazon has decided to move in another direction: it does not go with football, it is committed to the best basketball.
Prime Video already offered a varied menu with series, films and documentaries, including original titles such as’BEEKEPER: The protector‘ either ‘Jack Ryan‘. Also allowed to add external channels such as Dazn either LaLiga Hypermotion through additional subscriptions. Now, it reinforces that ecosystem with something that until now did not offer: NBA matches and WNBA without extra cost for its users in Spain.
117 matches for prime video users in Spain. During the 2025/2026 season, Prime Video users in Spain can see free up to 87 NBA games, which will be added 30 WNBA matches from 2026.
In total, 117 available games without additional payments, although far from the complete calendar of both competitions: it is a sample, equivalent approximately 7 % of the total NBA and 12 % in the case of the WNBA. For those who want to access all the meetings, Amazon will offer the NBA League Pass as an additional channel integrated into its platform.
This movement is possible thanks to An 11 -year agreement With those responsible for both leagues, which allows Amazon to broadcast exclusively a selection of key meetings every season.
A global strategy beyond Spain. The bet is not limited to Spain. Prime Video will distribute this package of parties in the United States and other markets such as Mexico, Brazil, France, Italy, Germany, United Kingdom and Ireland. In these territories, the agreement includes at least 20 additional games per season in stripes of maximum audience, a series of conference endings each and the NBA finals in six of the eleven years.
With this movement, Amazon expands its presence in live sport and takes another step in its content strategy. So far it offered Spanish football competitions or sports channels under subscription. Now it incorporates for the first time a top -level basketball sample without additional cost. A play that seeks to reinforce the prime video value marking ground in front of the competition.
Images | Markus Spiske | Amazon/NBA

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