Apple beats records again. The most valuable company in the world He has just presented the results of the first quarter of 2025 (covered by October, November and December 2024, Here in PDF) and the figures give vertigo. Apple has entered 124.3 billion dollars, 4% more than the same quarter of the previous year. Good news for the company that arrives accompanied by some peculiar data that is worth reviewing.
The iPhone falls. A little, at least. He iPhone This quarter has generated 69,138 million dollars, a small reduction with respect to the same quarter of last year, whose sales amounts to 69,702 million. It is a drop of almost 1%. The same happens with the division of wearables, home and accessories, which having generated more income than the Mac or the iPad, has been below the anterior quarter: 11,747 million in the Q1 of 2025 compared to 11,953 million of 2024 The fall is 0.98%.
The Apple Intelligence case. According to Tim Cook, “during the quarter of December, we observe that in the markets in which we had implanted Apple Intelligence, the interannual performance of the family iPhone 16 was superior to the markets in which we had not implemented Apple Intelligence“It is a” positive indicator “for future sales of the iPhone in countries where Apple Intelligence is not available, Cook has assured.
One of those countries is China (really Apple talks about Greater Chinawhich includes continental China, Hong Kong and Taiwan), where sales have fallen. Total revenues have been 18,513 million dollars, 11% less than the same quarter of the previous year. Apple Intelligence is not available in China or Chinese, although from the firm they have ensured that they plan to launch more languages in April, being the simplified Chinese one of them.
iPad Pro (2024 | Image: Xataka
Speaking of the Mac and iPad. It has been a great quarter. Both the iPad and the MAC have grown 15%, something that makes sense if we take into account the good performance of the Apple M4 and that in 2023 they did not launch a single iPad model. In that sense, 2024 has been a year of renewal with iPad Air with M2 and the iPad Pro with M4. Only iPad have generated 8,088 million dollars, a figure that increases to 8,987 million in the case of Mac.
Subscriptions work. To anyone’s surprise, subscriptions (whose profit margin is high) have been one of the Great growth engines for the company. This division, which includes names such as Apple Music, the App Store, Apple TV+, ICloud or Apple Care, has generated 26,340 million dollars, 14% more than the previous year.
Cover image | Xataka