Today Apple has its most complicated event in many years

For decades, WWDC has been a triumphal showcase for Apple. A moment of glory where the company took chest to developers, press, partners and fans. Cook took the stage with the confidence of who knows that he will impress and Federight deployed charisma and Pompadour between demos that worked perfect. The public applauded with almost religious fervor.

That time is over.

Today’s WWDC (seven in the afternoon, Spanish peninsular time) will be the most complicated in Apple’s recent history. The reason: The company arrives of credibility.

A year ago They promised a revolution with Apple Intelligence and a new Siri. They showed dazzling videos where AI understood the personal context, anticipated needs and executed tasks between apps. It was the future and Apple was going to put it in the palm of the hand. But That has not happened.

Months later, the best functions were silently postponed. Then, indefinitely postponed. The announcement came with the typical discretion of those who do not want to make noise about a failure. The new Siri that was going to change everything was a mirage. Meanwhile, Chatgpt, Claude and Gemini continue to evolve, but in another league. Apple’s AI stays in anecdote.

And the problem transcends AI. Apple today faces an audience that is no longer the same. Developers are historically their most condescending audience (fans apart), but many of them have already lost patience.

Epic has starred in a five -year war which exposed the rentist practices of the App Store. The EU forced changes that Apple resisted until the end. 30% commissions They are no longer accepted Like the natural price of paradise techbut as an abusive toll.

Blind devotion has become informed skepticism. Of the ancient evangelists there are still some left, but many have become critical observers that applaud the successes but already point out the errors. The iPhone is still excellent, but it is no longer a mystical revelation. It is a product Premium In a saturated market, manufactured by a company that a year ago promised more.

This WWDC is not going to be another power exhibition, but a credibility examination. A scenario in which Apple is not used to handling. And another demo of unreal concepts cannot be affected, he cannot promise what he cannot deliver. You cannot trust that your last story gives you indefinite white checks. You must demonstrate, step by step, that you still know how to innovate without fooling.

The twilight of the “Apple culture” It is not the end of Apple, but its forced maturation. The company that was once the technological rebel must learn to be a responsible giant. Its most sophisticated users no longer seek blind faith, but tangible results. And that, paradoxically, could be the best that has happened to the company in a long time.

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