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He returned with other motor partners of the motor of the presentation of a new model or of a first contact. I do not remember the car that was but it was at Frankfurt airport, almost a second house for whom we have entered this world, and we were in 2023.
I receive a call from a phone that I didn’t have saved. To the answer, the person on the other side of the phone is presented and explains that Chery, the company that owns Omoda and Jaecoo, are finalizing the details for their first events in Spain. The Chinese group was going to land In our country. It was already an open secret But I talk a few minutes on the phone to learn more details.
They explain that they are very clear: they will enter the market with combustion vehicles. It is not that its bet is clearly focused on low ranges but they are sure that their arrival in Europe should be through models with thermal motors. The electric car is perhaps the future (and yes, they have options saved to launch) but for now they will focus on gasoline and hybrid vehicles because they are still preferred by European customers.
Although logical, the speech did not stop crashing. It is not that they rejected the electric car but they were clear that they were going to follow that very own philosophy of Toyota to sell in each market what the client asks. And the client, in Europe, continues to prefer the hybrid car or the pure combustion.
When Omoda made his long in Spain, we explained that he had MG as a reference. Saic’s company is the Chinese manufacturer who More cars is selling And, in fact, this Chinese state group is the most successful in our continent at the moment. His MG4 Electric It is one of the great supervants because by size and autonomy it was much cheaper than its rivals.
However, Saic knew how to smell very well what the client claimed. The MG4 Electric is especially interesting in markets such as Spanish, where we prioritize cheap cars. But for all those who do not want or cannot afford the jump to the electric car, the former British company has offered a good handful of pure combustion products that have managed to place themselves in the lower market.
And the results have not been waiting.
We looked at the electric car …
Given that electric offensive of Chinese cars for Europe, with the MG4 Electric leading a landing to which Byd has joined as a great reference between plug -in vehicles, child, Xpeng, Dongfeng, Leapmotor and, more discreetly, Chery (omoda/Jaecoo), the European Union decided to lift commercial barriers to the cars arrived from the cars arrived from the Asian country.
Those commercial barriers are translated, Since October 2024in specific tariffs on each company, taking into account the alleged help that the brand has received from the Chinese State and the degree of collaboration they have shown with the European authorities in their investigation.
The Tariffs apply to electric cars And even those brought by European companies from there as a result of their association with Asian companies. But those commercial barriers They do not apply to combustion vehicles nor to the plug -in hybrids that is where, truly, China is hurting.
We do not know if it is part of a strategy not to make tariffs a direct attack on the Asian country or because from Europe it was considered that the real danger was in the Chinese and cheap Chinese car and that local businesses could fight with low -end combustion cars.
But the truth is that where they begin to get a part of the cake is exploit those cars with combustion engines. For proof, the SAIC growth presented in Europe under different brands. According to ACEA dataThey sold in Europe 157,340 units in 2024, 6.7% more. A figure that places them above Jaguar-Land Rover, Mitsubishi, Mazda and Honda. Its market share stood at 1.5%.
And in what we have this yearSaic keeps making his way. In what we have been registered 52,508, a third of the cars that placed in 2024, with a 52.3% growth in the first quarter of the year. At the moment, he has left Suzuki behind, who had it ahead in 2024, he is shot by Volvo, and his market share has grown up to 1.9% (compared to the 1.2% last year at this point at this point).
As for the other Chinese companies, we have no data at European level. We do know that Chery has announced That Omode and Jaecoo will extend to a total of 19 markets this year. So far, they only operated in eight markets but in 2025 we will see them. With this extension they expect to sell about 10,000 units when April ends and reach 75,000 units at the end of the year.
It is a small figure with respect to what we have seen with omoda but will allow them to place themselves above companies such as Honda or Mazda if the figures end up closing. In Spain, Registrations reflect that Omode is already selling almost as much as Fiat, accumulating 2,539 units in what we have been over, and surpassing brands fully settled in our country such as Honda or Suzuki.
In addition, Chery adds 1,945 units of Jaecoo and 1,154 of Ebro. Right now, their more than 5,700 units sold as a group place them in a competitive position despite only offering a handful of models and without having received the options with eco or zero emissions stickers They are a claim. With very little time in the market, the Jaecoo 7 plug -in hybrid is already the fourth most selling model in our country.
For its part, Byd already sells more than Tesla In our country (3,809 units compared to 3,169 units of Elon Musk cars) but focuses the bulk of its registration on the Byd Seal U, the only car that has plug -in hybrid technology in its range (1,827 units). It is, right now, the second best -selling plug -for hybrid car in our country.
To reflect the Importance of combustion enginesto show the Mg zsright now the second best -selling car in our country and the third between pure combustion vehicles and the room between non -plug -in hybrids.
It remains to be seen if Chinese cars with combustion engines are lagging behind in countries where we are clearly more delayed With the electric car and prioritize the price when buying a new car. Because while MG is choosing to attack the low -end market, omoda, Jaecoo and Byd are offering very competitive cars, crammed with equipment already a lower price than their rivals in their segments but none of them are not cars of less than 20,000 euros.
Photo | Mg and omoda
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