As always, fashion is not new but social networks bring it in the fore. In recent weeks, very particular wedding videos flood Tiktok and Instagram. In them, the old habit of throwing some stab of rice to the bride and groom is being replaced by throwing dozens of kilos of rice with the help of shovels. A maximization of The old customs that has a simple explanation beyond that everything is worth in order to create viral content: the spectacularization of weddings.
More rice. Already in 2023 we read that In Galicia The guests had launched 200 kilos of rice to the bride and groom with blades and wheelbarrow. And last year, also in Galicia, a wedding was viralized in which The bride and groom were buried in confetti. Broak rice and confetti mixture had A recent wedding with the virtually indistinguishable boyfriends under a hell of paper and cereal. AND The most viral and next time It has been that of a couple who has also been buried under kilos of rice thrown with blades towards them. The impact on networks of the latter has been impressive: 35,000 I like and almost 5,000 comments record the importance of networks in the spread of these phenomena.
Weddings: more and better. The progressive spectacularization of weddings is something that is in the same nature: since the nineteenth century, real weddings consolidated alliances and exhibited institutional power, and it is something that has not stopped seeing since then. The advent of social networks and the possibility of making everyone have our moment of glory, with thousands of people attending from the other side of the screen to the links if the hook is striking enough, has turned the weddings into events where everything is calculated to imitate those of the celebrities and nobles, who remain the mirror in which to look (at least, the mirror of a high percentage of people They decide to organize a wedding).
More show, more price. In 2023 we talked How the price of a wedding had shot in recent years, already around 20,000 euros. To that amount we must add the honeymoon, and all this in a country, Spain, where the average salary is lower than that of other countries that entered this comparison. An amount where dress and accessories of the bride, photos and video, music, groom suit, organization, flowers … This does not make more weddings: after the pandemic: after the pandemic: after the pandemic There was a very remarkable rebound of the quantity, with a zipper of 20’5%, but in 2023 it descended again until it was similar to previous years. But although there is no more, they are more visible.
Tatus and crazy cotillion. The thing goes furtherbecause this spectacularization in search of the most shocking or more glamorous wedding includes “syringes” with sucksneons, makeup kiosks, Thematic tattoos… what is known as a Glitter barwhere the least daring can opt, if it is not a tattoo, for a less permanent makeup. And everything often often oriented to provide good performance in social networks.
Weddings keep liking. Weddings are still a notorious care center for a high number of people who come to social networks (primarily, women) to see foreign weddings. Influencers Like Ale Navas, Carla Vico or Claudia Jiménez They have recently married And the process in their networks, with millions of followers and covering from the hand request to the boyfriend’s trip, have broadcast with great detail. They are the mirror in which couples looking for dream weddings comparable to those of these are looked Influencers. The success of dating programs such as ‘Love Is Blind’ in Netflix, whose center are blind weddings, are the proof that weddings continue to generate interest.
The cm of the wedding. But not just Influencers They monopolize the interest of weddings in social networks. Everyone wants to turn their wedding into something memorable or viralizable, and thus arise professions like him Wedding Social Manager (a cm focused exclusively on the wedding) or, as usual in the weddings of Influencerscontent creation (videos, photos, ReelsStories, moments when boyfriends and guests replicate memes in vogue) expressly thought for networks. Behind it there is a Spectacularization of the ceremony and the party whose ultimate goal is to look like Influencers successful … and something else.
The wedding as show. Becoming a wedding into a spectacular party is also an incentive for boyfriends and guests, which perhaps consider the wedding of their friends or cousins if they cannot talk about it in networks for months. Hence the content is favored Instagrameable of the wedding (the tatus, the avalanches of rice) in the face of more traditional issues (more classic photos and videosbut that cannot be shared). Our Devotion for gossip Do the rest: we love to frequent social networks to comment on the bride’s dress, something we have been doing since the heart press exists. But now we can carry it out putting people as conventional as oneself.
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