The folding market is completely stagnant. It’s excellent news for Apple

The global folding telephone market grew 2.9% in 2024, a discreet figure that will be accompanied according to analysts of a Nothing flattering 2025 and a 2026 in which the global photography of this market is expected to change completely with the entry of a new participant.

According to data from Counterpoint Researchfolding mobile sales face a stagnation cycle, one that has been suffering from 2023 and will not overcome until well into 2026.

Counterpoint
Counterpoint

One of the main causes has to do with Samsung, manufacturer that was already Detronated by Huawei losing the company crown that sells more folding in the world. This was mainly due to the boom of Huawei and the folding in China, but in Europe Samsung’s sales remain the ones that drive the market.

With a 33%drop, Samsung drags the global photo, next to an Oppo that falls by 72%. The rest of the manufacturers add so many, highlighting Motorola, Honor and Xiaomi, mainly.

The big change is expected in 2026, for a main reason. This is the year in which the arrival of the first folding iPhone is expected. If Apple manages to give on the key, it will be a key device to revive demand for this format.

The company will not be easy: the durability and final price challenges are two of the main problems of the phones in this format, something that no manufacturer has managed to solve to date.

Image | Xataka

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