Since, a few months ago, Apple started taking Expenditure containment measures related to its audiovisual productions it was learned that the company not only had to abandon its project to become a Major that competed with Disney or Warner in its same terms. In addition, the expense generated by Apple TV+ was excessive. But today we have known that it goes far beyond what the most pessimistic calculations ventured: it loses one billion dollars a year.
It is not another Netflix. Today, In an interview for Variety commemorating his 25 years at the head of Netflix, Ted Sarandos responded thus when asked about his impressions about Apple’s role in the streaming: “I don’t understand it beyond a marketing play, but they are very intelligent people. They may see something we don’t.” Saraonds’s words can be an order or not, but it is clear who carries the lead: in July, Bloomberg spoke Of the immediate cuts that Apple TV+ was going to start because it had less vision in a month than Netflix in one day. The abyss between both competitors is indisputable.
One billion a month. The Information Publish a report that analyzes the financial statement of the platform after five years. It states that Apple TV+ loses more than one billion dollars a year. The specialized medium in Apple 9to5Mac Comment on the articlestating that although it had always been said that the platform was not profitable, it had never had such concrete and forceful figures associated with its losses.
A lot of investment, few income. The explanation of these spectacular figures is at the high cost of Apple films in recent years. The very expensive ‘Napoleon‘by Ridley Scott and’The Moon Killer‘Martin Scorsese were the first, but the authentic financial bomb was’ argylle’, which raised around 35 million dollars And it cost 200. After that, to a commercial candy like ‘Wolfs‘, starring Brad Pitt and George Clooney, predicted a storm, and was released directly on the platform, with Apple assuming losses that perhaps they would have been greater carrying it to cinemas.
The thrust of ‘separation’. The funny thing is that, at the image level, Apple TV+ goes through an excellent time. ‘Separation‘It has passed, with its long -awaited second season, of being a product of cult to reveal itself as one of the most unanimously acclaimed series of the moment. It is said that in the last month he could have reported two million users to the platform, which would be added to the 45 that The Information affirmed that he had at the end of 2024. And on the horizon, the return of ‘Ted Lasso‘.
Apple is going well. However, these certainly disastrous numbers for the streaming They do not imply that the company does wrong. The last quarter, Apple closed the year with 124.3 billion dollars of incomeof which 36,300 could be considered benefits. Despite some obstacles, such as the fall in device sales in China, the business works perfectly for Apple; Even subscriptions, section where Apple TV+is, but also Apple Music, App Store, ICloud or Apple Care, paid great, growing 14% compared to the previous year. That is, bad news for Apple TV+, but they are certainly far from making the colossus staggered.
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