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Apple presented yesterday, together with MacBook Air M4its new M3 ultra, the most powerful chip ever created by the company, with 32 CPU and 80 CPU cores, doubleing the M3 Max capabilities by joining two of these chips through its ultrafusion technology.
Why is it important. Apple broke the expectations by launching the Ultra M3 instead of the expected M4 Ultra, and incidentally announced a change in its strategy: not all generations of their chips m will have ultra version.
Something will change in its strategy with the high range.
The context. Apple’s decision seems to respond to a market reality: ultra chips have a very limited audience and their development may not justify the investment. An ultra chip is very expensive to develop and produce, and although its price is much higher, many magnitudes are sold below than the m ramplones or the m pro.
Until now, Apple had maintained a constant pattern with base versions, Pro, Max and Ultra for each generation. It will not be so.
Between the lines. The new approach suggests that Apple is adjusting its chip development strategy to the real demand, no longer need to take each family to the highest level of performance, but can be allowed to alternate.
The Mac Studio with Ultra M3 They leave in an awkward position to Mac Pro with M2 Ultrathat being theoretically the most powerful professional team, now it is overcome in performance by another lower model.
Deepen. Technology Ultrafusioncreated by Apple, connects two M3 Max chips using 10,000 signals that provide 2.5 TB/s bandwidth. This allows both chips to work as one, offering:
- Yield up to 1.5 times higher on CPU and 2 times in GPU compared to the ultra M2.
- Ability to manage up to eight 6K monitors at the same time.
- Possibility of reproducing 22 Prore Video sequences 422 8k at the same time.
And now what? This strategy could be translated into longer update cycles for ultra chips, reserving them for moments when technological advances justify the cost of development.
For professional users, it implies that they must think more about what is the optimal time to update their MAC.
Outstanding image | Apple
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