Instagram and Facebook are “addictive” by design. And Meta faces a fine of 12 billion dollars

The European Commission has concludedpreliminarily, that Meta violates the Digital Services Act (DSA) due to the “addictive” design of Instagram and Facebook. The organization and Meta have been arguing for years over a multitude of aspects related to the security and privacy of their social networks but, this time, the move could be very expensive for Mark Zuckerberg’s company, as it could be forced to redesign both applications and face a fine of up to $12 billion.

por that. The conclusion of the European Commission comes after an investigation of more than two years which, if confirmed, would force Meta to change the internal functioning of two of the most used social networks on the planet. And it comes at a time when regulatory pressure on big technology companies for the protection of minors it doesn’t stop growingboth in Europe and in the United States.

In detail. According to has explained The European Commission itself in an official statement, Meta “did not adequately assess the risks of its addictive design for the physical and mental well-being of users, including minors and vulnerable adults.” The European organization points directly to several specific functions:

  1. Personalized recommendations.
  2. Autoplay (automatic playback of content).
  3. The infinite scroll.
  4. Push notifications.

Brussels maintains that these tools push the user to continue viewing content almost unconsciously, which the institution itself describes as going into “autopilot mode.” It also ensures that Meta ignored available data on the time that minors spend on Instagram and Facebook at night, as well as the role that formats such as reels or stories could play in excessive or compulsive use of the applications.

Between the lines. What is striking is not only that Brussels points out the design of the apps, but also questions the tools that Meta already offers to limit their use. The Commission states that screen time controls, even those enabled by default for teenagers, “can be easily dismissed” and do not truly reduce use of the service. Regarding parental control, consider that it only works if parents have technical knowledge and dedicate time and effort to configure it, something that, according to the organization itself, limits its real effectiveness. Nor does he consider the mental health warnings that Meta offers in its “safety center” as sufficient.

With these arguments, the Commission proposes that Meta should introduce specific design changes: deactivate functions such as autoplay and infinite scroll by default, incorporate effective screen pauses and adjust its recommendation system so that it depends less on keeping the user engaged, according to the institution’s own statement.

How much money is at stake. If the conclusion is confirmed, Meta could be fined up to 6% of its annual worldwide turnover. Taking 2025 revenues as a reference, close to $201 billion, the penalty could be close to $12 billion.

That can make goal. It should be noted that these are still preliminary conclusions and that there is still no firm sanction. Meta has the right to defend himself, review the documentation in the file and respond in writing before Brussels adopts a final decision. In parallel, the case will be consulted to the European Committee for Digital Services.

The context does not play in favor of Meta. This research It has been open since May 2024and it has not been the only one. In parallel, the company faces another European investigation into its age verification systems for children under 13 years of age, whose preliminary conclusions were published in April, as detailed by the Commission itself. In addition, Brussels is preparing a report, scheduled for next Monday, on a possible ban on the use of social networks for minors under 16 years of age throughout the community bloc, according to they count from The Verge.

Pressure also comes from the United States. In August, Meta will sit on trial over whether its applications are intentionally addictive, in a case in which several states are jointly demanding compensation that could reach $1.4 trillion. depending on the medium. And it would not be the first judicial defeat, since in March, a Los Angeles jury already declared Instagram and YouTube responsible for damaging the mental health of a 20-year-old girl, in a case that forced the companies to pay 6 million dollars jointly, according to share from Bloomberg.

QEU says the Comywentn. “Protecting the physical and mental health of Europeans must be a priority for social media platforms,” ​​he said. declared Henna Virkkunen, Executive Vice President of the European Commission for Technological Sovereignty, Security and Democracy. Virkkunen added that the Digital Services Law “offers a clear framework to hold platforms accountable for the addictive design of their services and their effects”, and assured that Brussels is “fully committed” to enforcing European regulations.

What Meta says. A spokesperson for the technology giant declared to the BBC that the company did not agree with the conclusions, “which do not properly take into account the important measures we have taken to protect teenagers.”

“We share the European Commission’s commitment to providing adolescents with safe and positive online experiences, and we will continue to engage constructively with them,” it continued.

And now what. The case enters a phase of allegations that may be prolonged. This is not the first time that the DSA has resulted in sanctions, since the norm itself has already been used to fine X 120 million eurosand with 200 million euros to the Chinese e-commerce giant Temu. We’ll see what happens with Meta.

Cover image | Guillaume Perigois and Goal

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