He MacBook Neo has been everything a missile on the waterline of the “affordable” Windows laptop market. Our analysis confirmed our expectations and we were able to verify that we are facing a more than solvent team with a outstanding price/performance ratio. However, it is not perfect, and its Achilles heel is in a specific area: video games.
AMD strikes back. The company has launched an aggressive advertising campaign with a strong message: “The competition makes sacrifices. You don’t have to make them”, and then focus on how the Apple team falters in a section that is important for a notable sector of users:
“While 15 of the top 20 PC games don’t run natively on the MacBook Neo, AMD systems give you access to a massive library of games across Steam, Epic Games Store, and PC Game Pass.”
The hateful comparisons. In that campaign AMD compares the HP Omnibook X Flip with an AMD Ryzen 5 220 with Apple’s MacBook Neo. It boasts of its 512 GB SSD (256 GB in the Apple model indicated, although there is a 512 GB version), its touch screen and its greater connectivity options.
Beware of AMD’s message. As noted in Tom’s Hardware, this AMD chip is not new, but rather a version derived from the 8540U that is accompanied by an integrated Radeon 740M GPU. It’s a modest chip that can run titles like GTA V at 100 FPS in low quality, but Hellblade 2 runs at 8 FPS and Alan Wake 2 runs at 11 FPS. So it may indeed be able to run those video games, but it’s not clear that they are actually “playable.”
One thing is certain: the MacBook Neo is not for gaming. In reality, Apple does not focus its MacBook Neo on gamers, because it knows that although the A18 Pro is a truly remarkable SoCis not designed for that sector. The company has its Metal API to be able to run games and it is even possible to enjoy some native ones with some joy, but if what you want is to play (especially with top PC titles), the MacBook Neo is not your device.
The laptop war for students. This counterattack from AMD is to be expected: the company has undoubtedly been affected by the enormous success of the MacBook Neo, and is trying to demonstrate that its proposals are just as valid or even better. The juicy niche of student laptops is at play here: if you convince a young person to opt for a MacBook Neo, they will likely end up trapped in the Apple ecosystem (if they weren’t already).
Intel also reacts. Intel’s response to the MacBook Neo has not been an advertising campaign, but something much more tangible. The company has announced its platform Wildcat Lakechips made with 18A photolithography that are a priori up to 21% more powerful than the A18 Pro. Equipment like the Chuwi Unibook (from $449) are better at least with the specifications sheet in hand, but its real performance is for now an unknown and we will have to wait for independent analyzes.
More options are coming. The Computex fair that took place two weeks ago also made it clear that other manufacturers they are going to try to take advantage this moment of uncertainty to sneak in their proposals. Qualcomm launched its Snapdragon C and Nvidia made something similar with their RTX Spark (we will see the prices). What is clear is that the launch of the MacBook Neo has awakened a segment that had become comfortable, and that is good: there will be a lot of competition and, above all, many options.
In Xataka | Apple is selling so many MacBook Neos that it runs the risk of not being able to make more
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