A 137-inch television that, when you are not watching it, folds by itself and remains as a luxury decorative structure in your home. Yes, it is as crazy and absurd as it is real. Bugatti has presented to the world “his” first televisionone of the most spectacular on the planet. Of course, it needed a little help, so it relied on the work of C Seed, an Austrian display brand focused entirely on luxury.
WTF. The chances of seeing the video of this television and not surprisingly, in my opinion, they are very low. In fact, the first thing I thought when I saw the video was that it was generated by AI. Mistake.
The concept is “simple”: a television in 110 and 137 inch formats that folds in 45 seconds and remains as a very expensive decorative element in the home. Beyond the eccentricity, on a technological level it is truly amazing.
Original design of the C SEED N1. Two of them can be configured in dozens of options.
Bugatti version.
Who is behind. The truth is that Bugatti did not invent this television, it was presented by the Austrian company C SEED in 2022 under the name N1, and it began to be sold to order in 2024.
C SEED is a young company, founded in 2009 and with headquarters and production plant in Vienna. From the beginning, it focused on luxury televisions and solutions, both for mansions and superyachts, events, etc. It’s a small, absolutely niche company, so if you’ve never heard of it… you’re not alone.
The bug. The Bugatti N1 is a complete redesign of the original N1, with materials and lines used in the Bugatti Tourbillona four-wheeled hypercar million of euros. And as for specs…
- 4K UHD resolution, HDR10+.
- Foldable microLED technology (five panels).
- Wisdom Audio self-deploying speaker system.
- Swivel system up to 180 degrees to the right and left.
- 1,000 nits brightness.
- 3m wide, 1.7 meters high, less than 10cm thick in its 137-inch version.
- 680 kilos for the 137-inch version.
The five panels of the television unfolding.
How is it possible. C SEED has not created a 137-inch folding panel, the TV is made up of a total of five microLED panels. This is one of the keys: it is not a typical panel with sub-panel hinges visible at a visible level, they are rigid and independent panels.
The company has patented its own “Adaptive Joint Calibration” system, in other words, its electronic calibration system to align panel joints with millimeter precision in real time, making them indistinguishable to the eye.
MicroLED technology is self-emissive, in which each LED is an individual, independent light emitter. This means that the system can precisely control the intensity, color and on-time of each pixel individually, including the pixels that are on the edge of each panel, next to the board.
Go deeper. C Seed does not go into details about the manufacturing of the mechanism that rotates and hides the panel, although the documentation of the panel reveals some images of its interior. In them, we can perfectly appreciate the cavities that house the microLED modules, the screws and some of the joints of the system.
In addition to this system, the audio system, signed Wisdom Audio, is especially striking. The speakers are hidden within one of the panel structures, and appear only when we need to play audio. The rest of the time they are hidden, to keep the design as clean as possible.
I want one. The C SEED website only allows you to configure the television. Once we have done so, we submit the request and the company will contact us. Depending on the materials chosen, the customizations we want to make and the size, the price of the previous version was around $200,000, so add another few thousand for this Bugatti version.
Image | C SEED
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