Japan wanted its roads to be more than just a place of passage. And they thought of something: vending machines

There are many, many things that catch your attention when you arrive in Japan.

At first, it is difficult to understand how this country of ancient traditions and quiet Buddhist or Shinto temples that seem to be everywhere can mix with the most hilarious bustle of stores like the Don Quixote.

As the days go by, little by little, one begins to assimilate what one sees and begins to focus on issues just as curious but not as striking. When you want to realize you are in the konbini in turn choosing which of the 12 types of cold coffee and the eight hot ones you want the most. Or if you dare with that lemon soda marked by some kanji as attractive as they are threatening.

A few days later, you are picking up any of those soft drinks in the middle of a road, in a layby where there is nothing…

Where there is nothing but a vending machine. And then you ask yourself: but what is this machine doing here?

Vending machine culture

And in Japan there is something as ubiquitous as shrines: vending machines.

The Japanese have a passion for jidouhanbaiki either jihanki. Obviously, the most famous and used are those that sell something to drink, but there are all kinds of them and for all kinds of objects. My colleague Javier Pastor already pointed out in 2017 that there were an estimated five million vending machines distributed throughout the country. Some with objects as extravagant “like this one from used panties either it’s poop“.

But in addition to selling products, these vending machines have found another function: that of promoting national and inland tourism by road. The country has been fighting rural depopulation for years and has found in vending machines a great support for travelers to opt for the car and motorcycle instead of the very crowded bullet train.

The formula is as simple as it is Japanese: make the traveler comfortable. With that premise, many vending machines have been popping up on lay-bys and rest areas in the country. A tremendously simple formula for the traveler to stop and even deviates from its path.

With a density of less than 40 inhabitants for each machine vending machine, this option has not only become a tool to assist the traveler, It is already a tourist attraction in itself. And that has encouraged an increase in the number of people who see here as another incentive to go out with their car or motorcycle for the weekend.

When the Japanese have an obsession, it is very difficult for others to catch up to them. If we talk about motorcycling and motorsports, Japan is one of the most cultural countries. Hence, some roads have simply become a hobby. One where the customer simply pays to drive but to which some auxiliary services have been added to improve the experience. like the ubiquitous vending machines.

It is not the only tool they have found to encourage this type of pure leisure travel. There are musical highways where the asphalt emits a melody as the car or motorcycle passes by, using the roughness to create scores that the traveler plays as they pass over it.

Or the michi no eki, something like the latest evolution of the service area where the gas station has the obligation to have another business or to offer a local product. There are those that only sell local food but there are those that even have their own natural science museum. A perfect opportunity to collect your stamps or banknotes, other tourist attractions of these spaces.

And Japan is an obsessed country for collecting and making everyone as comfortable as possible. And for that jidouhanbaiki They are perfect.

Photos | Xataka

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