The increase of fuel prices caused by the iran war It is being the perfect excuse for one of the most relevant electric motorcycle manufacturers in China to focus away from its territory. Given the growing demand for economical and electric motorcycles outside Asia, the focus is clear: Europe.
Yadea. Yadea is, by sales volume, the world’s largest manufacturer of scooters and electric two-wheeled vehicles. Its success is given by the very high demand for this type of motorbikes both in China and in Southeast Asia and South America. And now it’s time to conquer Europe.
Since the conflict with Iran raised oil prices and created obstacles to its transit, international sales of Yadea They are growing at a rate of 70% year-on-year compared to 2025.
The new. Yadea is not a new player in Europe. They have been present in Spain since 2022, distributing affordable mopeds and electric motorcycles. A discreet operation that wants to begin to consolidate and grow starting this year.
Yadea is closing the opening of a factory in Hungary to produce within the European Union and protect itself from tariff tightening. It is not a new practice: China is starting to manufacture in Europe to make their products competitive, and the electric motorcycle is no exception.
Why it is important. Of the almost 60 million electric scooters sold in China, 16 million correspond to Yadea. If there is a manufacturer with enough muscle and knowledge to flood Europe with two-wheeled vehicles at an affordable price, it is this one.
Why now. Wang Jiazhong, vice president of Yadea, has made it clear in his statements that the current situation is the best possible opportunity to begin expanding into more markets.
“The situation in the Middle East presents a good opportunity for us to enter the market and guide consumers towards the use of our electric vehicles, as they can clearly feel how much fuel prices have increased.”
Not so fast. Europe is a peculiar and complicated market for electric two wheels. It represents around 9% of global volumes and is skewed towards premium models. It is not a volume market like Asia, at least today. Quite the opposite happens with the combustion motorcycle: China is sweeping and soon the top 3 best-selling motorcycles will be led by Chinese motorcycles.
Therefore, the company is exploring joint ventures and collaborations with local companies to adapt their offer culturally and aesthetically. What giants like NIU, Super Soco or Silence have not achieved (example of the resounding failure of the electric motorcycle in Spain, with the SEAT MO), Yadea wants to achieve it.
In Xataka | Spain loves one thing: cheap motorcycles. Europe doesn’t like something else: cheap motorcycles.
GIPHY App Key not set. Please check settings