In 1995 Nvidia presented its NV1 chipsits first multimedia card and the one that would start its particular revolution in the world of gaming. Since then, every year the company has presented a new model intended for this segment.
In 2026 that tradition will be broken.
what has happened. What has happened is AI. The rise of this industry has been of such magnitude that it has had a critical impact on the technological field and, little by little, on the social field. Nvidia is at the center of this particular revolution, because the company bet early on the ability of its GPUs to be used as AI chips and that bet has been rewarded.
Gamers in the background. Such has been the explosion in this field, that Nvidia has decided that what is important is no longer gamers, but AI chips for data centers. From a financial and business point of view, the logic is overwhelming: the profit margin of AI chips round 75%, especially thanks to price control that allows the company to set prices to its liking thanks to the fact that it currently has almost no competition.
Data centers win by a landslide. There is another element that favors it: volume. Not only is the price per unit higher, it is that the volume handled in data centers is much higher than that of gaming GPUs. Analysis like that of App Economy show how the market started timid, but in the second fiscal quarter of 2024 revenues began to skyrocket and the data center fever has made Nvidia the company with the largest market capitalization in the world.
No GPUs for gaming in 2026. After the launch of the RTX 5000 in January 2025, this year Nvidia was expected to announce the “SUPER” versions of said family. These models they were going to tell with denser GDDR7 memory modules, which would allow the memory configuration of the original models to be increased. The memory crisis and the total focus on the catalog of GPUs for AI has meant that Nvidia has not announced them, and for the first time in more than 30 years there will be no renewal of the gamer catalog for this year.
And the RTX 6000 even further. If the news is already bad for the SUPER versions of the RTX 5000, things are even more terrible for the theoretical RTX 6000, which will have Rubin architecture and from which a notable jump in performance is expected. According to the latest datathese graphics cards will not begin to be manufactured until the end of 2027, which would mean that they would not arrive until 2028. The current situation suggests that it is likely that they will not even arrive that year.
Do we really need more powerful GPUs? On Reddit a user did an important comment when it became known that NVIDIA would probably not release new graphics for gamers. “On the one hand it makes me angry. On the other hand I realize that I am playing ‘Rimworld‘ and ‘Terraria‘”. It refers to very popular games that can be played even with integrated GPUs such as those used by many Intel or AMD processors.
Others they responded that Nvidia GPUs are so powerful that they are actually often necessary because game developers don’t really squeeze the hardware. Be that as it may, it seems that the current generation is usually more than prepared for the most demanding titles, and the urgency for a new generation is perhaps not so pressing.
The April 2026 Steam survey makes it clear that the next-generation RTX 5000 coexists with a market in which the RTX 4000 and RTX 3000 remain very popular. Source: Steam.
The data confirms it. If you go through the April 2026 Steam Survey you see how more than a year after its presentation, the RTX 5000 has almost 24% market share, while the RTX 4000 has 35% and the RTX 3000 has 16%. The rest of the users opt for previous solutions or from rivals like AMD, which is still far away in this battle. Many users have already invested in their RTX 3000 and 4000, and it seems unlikely that they will do so again for a new GPU, especially when in the recent times The prices of these cards have skyrocketed.
There is nowhere to run. There is another problem with this Nvidia strategy of turning gamers into second-class users: there are not many alternatives, at least if we want maximum performance. AMD continues to fight in this market, but its graphics still fail to capture the interest of many users. Intel has done interesting releases recent years, but not in the high range in which Nvidia is a de facto monopoly. Your efforts They are not achieving great success either.and the company is not focusing on it either because it knows that now the money is somewhere else.
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