We’ve all spent several minutes staring at the cursor, thinking about how to respond to that important email; Find the tone that is forceful and kind at the same time, but not too kind. With Gemini integration into Gmail We don’t have to think so much anymore, we can say just that and the AI writes it for us. The cost is that all emails sound like AI, and Google knows it.
Help me write. It is a function that Google integrated into Gmail a long time ago and that allows us to compose emails from a prompt. Google just announced improvements for this feature: contextualization of the theme (you can now connect with Drive and Gmail to extract relevant information) and customization of tone and style. Google says it creates drafts that “reflect your personal writing style.” It is a way of recognizing that AI is homogenizing everything, including how we communicate.
All emails sound the same. Automatic reply suggestions and writing aids have been a blessing for those who have to write and respond to many emails a day. When it comes to “cold emails” that seek to attract the recipient’s attention, in the end none of them stand out. A marketing manager has on Reddit that before it used to read them all, now it deletes them directly. It only reads them if it looks like a human wrote it. The problem goes beyond our inbox, social networks like X or LinkedIn are full of posts written with AI. It is even being noticed in the works submitted by students at the university.
Humanize AI. This is where we are: we use AI constantly, but we don’t want it to be noticed. a search It gives us dozens of tools that promise to humanize our texts generated with AI. And it doesn’t just happen with texts, an illustrator friend told me that a client presented her with some illustrations so she could improve them. They were AI illustrations and the problem wasn’t that they were bad, it was that they said they were AI too much and I wanted them to look handmade. Plus, I wanted to pay him less because I just had to remake them in his style. He refused.
Non-communication. The novelty that Google has announced is based on your writing style of previous emails, but what happens when all those previous emails were also written with AI? It’s an endless cycle: you write an email with AI, they respond using AI, you read the summary that the AI has made of the email and you respond again using AI. The writer Tim O’Brien said: that if “no one has written it, no one has read it.” This is not just a stylistic issue, it is a bigger problem: we are delegating something as basic as our own communication.
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Image | Google
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