The Spanish publishing sector closed 2025 with historic figures: 76 million printed books sold and a turnover that was close to 1,250 million euros. A record. The cold water came a few weeks later, at the annual booksellers’ conference, where it was certified that almost half of the titles available on the shelves had sold absolutely nothing.
Who says so. The data was presented by CEGAL, the Spanish Confederation of Guilds and Associations of Booksellers, in theXXVII Congress of Bookstores held in Valencia in February 2026and has been extracted from LibriRed, the confederation’s own tool, which monitors in real time the final sales in more than 1,000 independent bookstores and chains throughout the country. The figure includes novels, essays and comics, both new releases and catalog contents, but (importantly, we are talking about physical bookstores) Amazon and school textbooks are excluded.
The specific data. They are that revealing: 13.2% of the titles sell a copy throughout the year. 19.4% do not exceed ten. Only 4.5% of the books that reach bookstores reach 100 copies sold, a threshold that often does not even cover the costs of a launch. In other words, 95.5% of the books available in Spanish bookstores do not have the slightest economic impact on the publishing industry, not to mention that they are directly deficient.
You bill more, you sell the same. This is the paradox that the CgK consultancy put on the table with its Book Market Data 2025 report: The sector reached close to €1,250 million in turnover in 2025, 4% more than the previous year, which represents a historical record. However, total units sold rose just 0.2%, and novelty units sold on average 2% less per title than in 2024. Further analysis of the report They spoke of a statistical illusion typical of inflationary markets, because what has actually grown is the average price of the book. And this benefits the large groups, with catalogs in high rotation.
Why is this happening? In its analysis of the Cedal report, El País collected statements from editors such as Enrique Redel, from Impedimenta, who affirms that there are titles that are not published to sell, but to take up space on the shelves, especially by large groups. The strategy is to publish many titles assuming that most will fail, hoping that one or two best sellers compensate for the losses of the rest. More than 90,000 books are published each year in Spain, about 240 newspapers, and theReturn rates range between 30% and 40%. It is a feverish cycle of full-speed rotation, paradoxically inconsistent with the calmest of cultural activities.
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Who can afford it. The two large publishing groups, Penguin Random House and Planeta, in whose shadow it has been for decades the Spanish industry, and which account for more than 40% of the copies sold in bookstores. Fleeing this suffocating single direction are independent bookstores, which offer more than twice the variety of titles than the large chains: more than 525,000 titles compared to 229,633. In this way, visibility is concentrated in a few titles that rotate for a longer period of time, while the rest are buried in excessive catalogs.
Some reasons. When looking for factors that exacerbate this situation (the two large groups can suffocate the market with their continuous rotation, but there must be more compelling reasons for so few sales of so many titles), CEGAL points to self-publishing: publishing has been democratized, but the reader’s attention has not. A book without a publisher behind it, without distribution, without promotion and without prior prescription is born practically invisible to the market, and it is normal that many of these launches do not sell anything. ¿AI provides tools to multiply these throws effortlessly? The percentages skyrocket exponentially.
The difference with other cultural media is in the abundance of second chances. A film that does not perform in theaters can recover the investment in streaming, where consumption already rivals that of theaters. The book that does not sell in its first weeks on the shelf returns to the publisher, returns to bookstores in negligible quantities and is often physically destroyed after months languishing in warehouses. Perhaps finding new ways of dissemination and renewed lives for books would be the solution to this veritable overdose of books without readers.
Header | Photo ofBree AnneinUnsplash
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was originally published in
Xataka
by
John Tones
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