This safe box office is based on an editorial phenomenon that has sold four million books

The roller of the premieres dedicated to the child public does not stop. After the inevitable avalanche of Christmas productions that have given us successes such as’WICKED‘,’Sonic 3‘ either ‘MUFASA‘, It comes almost without giving time to take a breath’ Polyán ‘, the story of a half human police half a dog. Land under the seal of DreamWorks Animation, signers of franchises such as ‘Shrek’, ‘Kung fu panda’ or ‘Trolls’. But this is not a more animation movie.

Box office expectations. The first advances of What can be the loss of ‘Polyán‘They maintain expectations under control, because it is clear that the next most or less clear success for the coming weeks is Captain America’s new film, in mid -February. The forecasts point to an amount between 20 and 27 million dollars, which would leave the film in a very good position to recover its modest 40 million dollars of budget, and above all, they align it with ‘Captain underpants: its first movie’ , which raised a similar amount in 2017 in its first weekend and ended up pushing more than 125 million worldwide.

POLICAN: ORIGINS. The mention of Captain Folders is not accidental. If at some point you have underestimated this franchise for considering it second next to the giants of child entertainment, think twice: created by Dav Pilkey, the original series of enlightened novels of Captain Colden It has sold 80 million copies worldwide. He has generated the aforementioned film and a Netflix series, but has been stopping since 2016. Reason? Policy took over.

A hairy spin-off. At the moment, the success of ‘Policán’ has led him to generate more books than the mother series: he has 13 volumes, the last of this year. Everyone tells in comic format the story of this character that is born as a comic that reads the characters of ‘Captain underpants’. And in fact, success has been such that it has given light, in turn, to its own spin-off, ‘the Chikigato Comic Club’, which already has five volumes.

May children sing. If something demonstrates ‘Polyán’ (although, an extra ball nothing negligible, it also seems funny) is the potential of family products, which continue to take the lists of the highest grossing of the year. We talked a few days ago How ‘Bluey’ is the most watched program in streaming of 2024, above series and much more publicized films. ‘Policán’ is a less known product, but it can still boast millions of books sold and a faithful audience that will see it in the cinema, and then repeatedly in streaming. There is nothing strange that films like this continue to produce. The strange thing is that we do not see one of these every week.

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