The day arrived. Not in Spain, but the day came. ChatGPT is already starting to show advertising in the United States. At the moment they are in the testing phase, but if OpenAI wants to clean up his accountsyou will have to start showing ads in the rest of the world. It was the last thing I needed to completely switch to Gemini.
From ugly duckling to goose that lays golden eggs. If two years ago someone had suggested that I change ChatGPT for Gemini, I would have responded with a categorical refusal. In recent months my opinion has completely changed. I’m not saying it, the benchmark race says it in which Gemini has managed to surpass GPT5 without giving up its reasoning capabilities.
This is also said by the work that Google is doing in terms of image and video creation, with a Nano Banana Pro that managed to completely sweep away the OpenAI model and force the rival company to improve and incorporate Images to ChatGPT.
The pasta. AI has already become a fixed cost for millions of people. A few euros a month in exchange for an assistant who saves hundreds of hours seems like a fair deal. The most economical plan ChatGPT is Gofor 8 euros per month (96 euros per year). With Go we have access to GPT-5and expanded limits on memory and file uploads.
With Google’s cheapest plan, AI Pluswe pay 7.99 euros per month. In addition to having access to Gemini 3 Pro, Nano Banana Pro and limited access to I see 3.1 Fast (GPT Go does not allow access to Sora, even in a limited way), we have:
- Access to Flow, Google’s cinematic creation tool powered by Veo 3.
- Whisk Access
- Gemini integration in Gmail, Vids and more Google apps.
- 200 GB of storage for your Google account (Photos, Drive and Gmail).
If we jump to the intermediate plan, OpenAI offers its best reasoning models, faster image creation, access to Codex, agent mode and access to Sora for 23 euros per month. For 21.99 euros Google allows access to Antigravity, includes Google Home Premium (with integrated Gemini) and 2 TB of storage.
Google can afford it. Google has an advantage when it comes to pricing its AI services. The company does not make a living by selling AI and can even afford to give it away in the search engine, in Gemini as an assistant on all Android phones and by integrating it natively into its apps. Google doesn’t need to introduce ads: its AI is the ad.
Now what. OpenAI will have to go the extra mile to retain its users. Gemini is already managing to grow its customer base, and with the introduction of ads in GPT, OpenAI will have one of the few large ad-loaded AI models. The company will need to prove not only that ChatGPT is worth paying for, but that it is worth:
- Pay for the most expensive plans that do not contain ads
- Pay for plans that contain ads
Image | Xataka
In Xataka | Elon Musk’s Grokipedia is not exactly the best place to get objective information. ChatGPT doesn’t care
GIPHY App Key not set. Please check settings