We believed Amazon was already spending too much on AI. Your answer to Wall Street: spend even more

The honeymoon between AI and Wall Street is over. Amazon knows this very well, having just received that dreaded “we have to talk” message from investors with a drop of more than 10% in its shares yesterday. It seemed that the stock markets rewarded the fact that companies They invested absurd amounts of money in AI. It is just what Amazon announced yesterday, but that strategy has had a totally negative response in the markets.

what has happened. Amazon presented yesterday financial results for the last quarter of 2025. Revenue grew by 14% and net profit by 6%, modest figures that were not very popular. But above all, I did not like that Amazon announced that it estimated a capex (capital expenditure) of $200 billion in 2026 in AI. Amazing.

Wall Street used to reward, now it punishes. In 2025, that capex was $131 billion, and Amazon is determined to continue betting everything on AI. Before, investors rewarded that audacity. Now they are punishing her: the shares plummeted 11% “after hours“, and it will be today when those actions start with that reflected fall.

We want return on investment. That market reaction is not an isolated event. Amazon’s fall comes just hours after Microsoft or Google suffered similar falls. The market before valued the potential of AIbut now he demands return on investment more than ever and has become impatient. Big Tech had operated with a blank check, but when revenue forecasts fall short of estimates, optimism evaporates.

Income grows, yes, but not that much. The real problem is the imbalance between capex and revenue growth. AWS grew a spectacular 24% in revenue, but spending is growing at an even greater rate. Google, Amazon and Microsoft are trapped in a kind of infrastructure “arms race”: the first one to stop spending loses, and that is a big problem.

He who does not risk, does not gain. Amazon CEO Andy Jassy explained that “this is an extraordinarily rare opportunity to forever change the size of AWS and Amazon as a whole. (…) We are going to invest aggressively to be the leaders.” It is a speech identical to that Mark Zuckerberg said a few months ago when he said he was willing to lose hundreds of billions on AI: not investing them would be worse for Meta.

But Amazon is much more than AI. There is another disturbing element in this huge bet by Amazon. The reality is that the company has many expensive fronts. From the Kuiper satellite network to compete with Starlink to the robotization of its Whole Foods logistics and other areas. When adding AI to the equation, the math doesn’t seem to work out.

Optimism ends. Historically, large technology companies have taken advantage of the optimism of the market and investors to justify spending forecasts completely unrelated to their income. In 2026, with the macroeconomic situation of “we no longer like risk” —tell it to bitcoin— and the pressure for profitability, “free optimism” has disappeared. If you are going to spend like crazy, you have to raise like crazy too.

Amazon is doing well, AI is not. This total commitment to AI is preventing us from seeing that the rest of Amazon’s businesses are doing very well. Online sales grew by 10% and advertising grew by a notable 23%. E-commerce, the cornerstone on which Amazon was built and operates, is funding the AI ​​party, but it is turning into a bottomless pit.

Like Qatar’s GDP. According to the world bankQatar’s GDP in 2024 was $219 billion. That Amazon invests almost the same in AI data centers alone is dizzying. It is the same thing that we said yesterday about Google, which also projected a capex of 135 billion dollars by 2026. The figures are no longer dizzying: they are crazy.

Beware, obsolescence. And all that investment can end up wasted, especially because there is an implicit risk in the data centers that are built: in three or five years they could become obsolete if the architecture of AI chips changes radically. It is bread for today, and hunger for tomorrow… without counting the energy factor or the water consumption.

Xataka | While Silicon Valley seeks electricity, China subsidizes it: this is how it wants to win the AI ​​war

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