The cheapest gasoline in Spain today, January 7, is found at a Ballenoil service station in Coslada (Madrid) at a price of 1,239 euros/liter, according to dieselgasolina.coma portal that monitors the price of service stations throughout our country.
The second position is also from a Ballenoil service station and is also in Coslada. And the third. And the fourth and the fifth. Oh. And also the seventh, the eighth and the tenth.
And the company low cost has started a war to be the company that sells us fuel the cheapest in our country. It wants to continue expanding. And along the way it will face Plenergy, another of the queens of cheap gasoline. Both have undertaken strong expansion.
The cheap gasoline war
Ballenoil, which is part of Cepsa moeve since just over two yearsis the leg that its parent company has to continue attracting customers who prioritize the price of gasoline above any other incentive. The company goes through a transformation campaignmaking greater efforts for sustainable fuels and electricity.
With Ballenoil, Moeve has some safety net. Its service stations require very little expense because, precisely, that is the secret of gasoline low cost. Minimum investments in the stations, forget about additives and any other additional service so that word of mouth is the true driver of service stations. Low prices but good performance at volume.
The strategy is working. They point out in Five Days that Ballenoil sold 1.385 million liters of fuel in 2024 and that the target figure for 2026 is 1.8 billion liters. To do this, they seek to consolidate at the end of the year an offer of 500 gas stations spread throughout Spain. Last November they were the first low cost to reach 350 stations of service in Spain.
The investment is by no means exceptional. Plenergy is another of the kings of low cost with a turnover of 1,550 million euros in sales in 2024. Right now, it has 352 gas stations on the Peninsula, of which 10 are in Portugal and the rest in Spain. The objective is the same as that of Ballenoil: 500 service stations by the end of 2026.
He growth of this type of business It is so high that if the plans are fulfilled we will be seeing one opening of this type of company every four days. That is, every two weeks there should be three new service stations and another on the way. And to certify it, the objective of Plenergy, they point out in Five Days is to have a 10% market share in our country. That would place it as the third most used company, only behind Repsol and Moeve.
To these two giants we must add the third in contention. Petroprix, which shares with Ballenoil the service stations with the cheapest fuel in Spain according to dieselgasolina.com, also plans an expansion. For now, talk about extend your influence abroad But it also does not turn its back on Spain and talks about having 400 service stations ready in our country by 2027.
gasoline low cost proves to be a huge business in our country. As we counted on Xatakaits competitive advantage is zero investment in marketing or additives. The fuel arrives at these service stations as it is distributed by Exolum, former CHLin charge of distributing all gasoline throughout our country. In return, the business model proposes sales that are large enough to compensate for the narrow profit margin, without an alternative for additional services such as large gas stations such as Repsol or Moeve receive.
Photo | Ballenoil and Plenergy
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