Listening to music without ads is, from now on, a little more expensive

As I was plannedSpotify has risen in Spain. The Swedish company has raised The price of the individual plan, which is now a more expensive euro. The climb will affect the new customers. Here are all the details.

The climb. Last April it was leaked that the company intended to raise the price in several countries in Europe and Latin America. Now the climb has become effective. The increase affects the individual plan, which goes from 10.99 euros per month to 11.99 euros per month, or what is the same, one more euro. According to the statement, this increase will be effective as of September and will affect the markets of South Asia, Middle East, Africa, Europe, Latin America and the Asia-Pacific region.

This is how Spotify prices remain after the rise in August | Image: Xataka

And the rest of the plans? They do not change, at least for the moment. The family plan continues at 20.99 euros per month; Duo retains the 16.99 euros per month and the subscription for students stays at 6.49 euros per month. It is the individual plan that goes up in price without, everything is said, incorporate any additional novelty or advantage.

Ten and two. Ten years was Spotify without increasing the price of the individual plan, which cost 9.99 euros until 2023. It was then that we attended At the first climbwhich left the price at 10.99 euros. Two years later, the price has increased again to 11.99 euros per month. In a nutshell and speaking in silver, in a matter of two years the price has risen two euros.

What has motivated this climb? According to Spotify, this increase aims to “continue innovating in our supply of products and functions and offer users the best experience.” However, this increase does not entail any new product or function offer. What yes It arrives is at a good time for the companythat In 2024 he signed his first year being profitable.

In maintaining that profitability and In the search for “1 billion paid users” There are several strategies. The price increase is one, but the most expensive plans with high definition sound (of which nothing is known), artificial intelligence and, above all, the foreseeable arrival of audiobooks in Spain and Latin America are bets to take into account. Perhaps the price increase justifies, at some point, to have audiobooks, but we will see.

Spotify’s situation. Currently, the company has 678 million users of which 268 million are paying. Only in Europe has more than 100 million subscribers, thus tripling Apple Music or Amazon. The problem is that, unlike Apple and Amazon, which have other (very generous) sources of income, Spotify depends alone and exclusively on profitable to their subscribers. To this we have to add the constant complaints of the artists, which They claim to charge little for their music in Spotify.

Cover image | Cottonbro Studio

In Xataka | Spotify is no longer a music player. It is a “audio netflix” who wants to devour your whole day