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In 2016 a man began to edit movies with kittens videos. Today he projects them in cinemas and is raising a fortune

Imagine that you like cats so much that you decide to set up a movie from funny videos that you find online. And now imagine that You end up becoming a film festival And I peta. It is not fiction, it is the story of Cat video fest And last year he raised more than one million dollars.

The phenomenon. The cats are A whole genre of the Internetone that seems that It never goes out of style. In 2016, Will Braden decided to set up a feature film with funny cats of cats because … why not? It was the principle of Cat Video Fest, an annual event that projects a cinemas in cinemas and has a very noble objective: to donate part of the collection to shelters and associations of needy cats. He began projecting in the United States and Canada, but growing popularity has made it projected in other countries in the world.

Cats and that’s it? Yes, cats and that’s it. Throwing things from the table, in strange postures, making mischievas … there is no history or conductive thread, only funny videos of cats, one behind the other. The 2024 film lasted 73 minutes. Those are many cat videos. In a Variety reportthe creator admits that he sees more than 15,000 cat videos a year and selects about 200 for the movie.

A job. “It’s my full -time work. On my card I see that I see cat videos,” says Braden. It looks like a fairly easy and pleasant job, but there is a quite dense part: request and get permits to use the content. The selection of videos takes a complete quarter, as is the same as getting the permits of everything. The last quarter before launch is dedicated to distribution and promotion tasks. Of course, he admits that his wife who is a primary teacher wins more than him.

It is profitable. There is not much information about the total raised from the first edition, but we do know what they achieved in 2024. In a Note to Shareholders (Yes, he has shareholders), Will Braden said that the total collection amounted to 1,026. $ 470, of which she would donate $ 100,000 to shelters.

In one Reddit Question SessionBraden said that the minimum they donate from each entry is 10%, “sometimes more depending on the city.” It does not give details of how the remaining 90% is distributed, but they do say they dedicate it to pay the cinemas where it is projected. The 2025 edition begins to project tomorrow and hope to get 1.2 million dollars only in the collection of the United States and Canada.

Image | Cat video fest

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