Working in Google, goal or Apple was the great dream of the newly graduated. Now they are afraid of them

According to A study The National Society of High School Scholars (NSHSS), in 2015 Google was the company in which millennials wanted to work as soon as they finish studying. Ten years later the situation It has changed remarkably. A few years ago, getting a job in any of the Big Tech was a pride. Not so much today.

What happened. A new study of the NSHSS of reveals how a notable number of graduates no longer have large technology as the first options to seek employment. Working on them is no longer a dream, and their last movements make them rather a threat.

Screen capture 2025 07 30 at 11 53 08
Screen capture 2025 07 30 at 11 53 08

Source: NSHSS.

Big Tech don’t interest so much. In that study of 2015 Google was first among the companies desired by the newly graduated, while Apple was the 4th, Microsoft the 7th and Amazon La 11ª. In 2024 Google has passed to the 7th position, Amazon to the 8th, Apple at the 9th and Microsoft to the 16th. The interest in signing for these companies has been significantly reduced, and in the first six positions four hospitals, the FBI and NASA are now listed.

Not to mention Spotify. The company Directed by Daniel EKwhich in 2022 was the third preferred by the newly graduated, is now in position 26, but there are other great displaced. Spacex has gone from position 9 to 22, Tesla from 15 to 33 and Airbnb from 27 to 49, for example.

The threat of AI. In the study they point to clear reasons. One of them is that of fear of growing automation: artificial intelligence raises a remarkable impact for those positions that were previously covered by graduate young people. The same industry that previously promised innovation and a career with constant learning is now wrapped in frequent cases of sudden mass layoffs.

Companies releasing ballast. The advance of AI both in Big Tech and other companies has allowed to validate the idea of trying to do more. Microsoft is in records of benefits and also dismissalfor example, but other important technological ones Like Amazon They have frozen their hiring while Google has opened the door so that employees who are not happy with the company abandon it freely. Volatility in these large companies is huge.

The objectives change. Salary and prestige matter between millennials and gene Z, but according to a Network Trends survey cited In The Times of India, 76 & students put as great priority work stability above those metrics or even location. In fact, there seems to be a turn with a clear social purpose, such as those related to medical institutions.

Doubts about whether or not to go to university. Another study Made by Deloitte It reveals how another of the foci of these generations is to continue learning, but not necessarily in academic environments. 31% of the Z Z and 32% of the millennials who participated in the survey indicated that they had decided not to go to universityespecially for the high cost of these institutions and for skepticism about whether that investment ends up being profitable.

Changes in labor scene. The technological sector is especially irregular. Mass layoffs contrast with that new phenomenon of the AI Super. What a goal is hiring for hundreds of millions of dollarsFor example. The talent migration in the AI segment – with the money in between – contrasts with the questions that many recent graduates are asked now: what is the ethical impact of my work? Will it continue to exist within five years? There is a redefinition of ambition and the purpose of work itself. Not only should it be profitable, but also have a clear purpose behind.

Image | Alex doubt

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