Benalmádena has tired of colored potpourri on the terraces of the local restaurants and shops, so he has decided to cut for the healthy: an area, a tone. In the middle of summer and with restaurants, deploying umbrellas and awnings to protect its clients from the Mediterranean sun, the City Council It has moved token To give commercial neighborhoods a more “homogeneous” aspect.
The objective: more attractive, more purchases.
Goodbye, colored tide. Benalmádena, one of the most popular tourist destinations on the Costa del Sol, has decided to put order in a small detail that marks its visual personality: the awnings. Recently the City Council celebrated A special commission Centered on terraces, watchmen, facades and shops in which it approved a series of measures to “homogenize” the image of some neighborhoods. To be more precise, he has focused the focus on the area of Benalmádena Pueblo.
Gray I love you gray. The most interesting measure focuses on the awnings and separating screens from its central almond. Benalmádena Pueblo will say goodbye to the potpourri of shades for the sake of a much more “attractive” image. “The awnings will be gray with white aluminum profiles, not allowing any commercial brand, only the name of the black establishment.”
Are there more news? Yes. For the lateral separations of the terraces, the use of screens will be allowed, but as long as they fit certain patterns: They must be forged at the bottom and glass in the upper.
The separators can also wear the name of the establishment as long as they do it in vinyl or with screen printing. The City Council also wants those stores that occupy public space with fruit, vegetables or vegetable positions do so with structures that “harmonize” with the facade.
“Enjoy and Buy”. At this point the question is obvious: for what? What is the purpose of change? Raúl CamposCouncilor in the area of Commerce and Consumption, explains it clearly: the objective is to “improve aesthetics and order the area”, a change with which the session wants to go beyond the strictly visual and favor the local economy. “We are working to create an attractive and orderly commercial environment that invites you to enjoy the municipality and buy.”
And from now on? The City Council wants to go beyond Benalmádena Pueblo and extend the initiative to other nuclei. The newspaper South keep it up That the change will arrive in Arroyo de la Honey and Benalmádena Costa, although the aesthetic details that will be applied in each area must still be agreed. The idea, the City Council insists, is to “respect the idiosyncrasy and personality of each urban nucleus” also adjusting to “the precepts of urban discipline” of the general plan.
The Consistory emphasizes that decisions are made “with the consensus” of the Association of Merchants and Entrepreneurs (Aceb) and the open shopping center. The municipality already has a ordinance that regulates the terraces of the watchmen and the facades of the establishments and marks some guidelines on elements such as umbrellas or awnings. For example, it establishes that they must “harmonize” with the facade and its color has to authorize the community of owners.
Beyond Benalmádena. Benalmádena is not the only town that has proposed to homogenize the exterior furniture of its terraces and shops. Throughout the last years similar initiatives have emerged (not always with equal success) in Salou, Malaga, Las Palmas de Gran Canaria, Algeciras, Mieres, Estepona either Marínto name just a handful of examples. The objective: that the most visible areas have some harmony and end colored pastiches.
Images | Benalmádena City Council 1 and 2
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