As every year, Julio has arrived. And as every year, they are bombarding you with memes from Julio Iglesias

Julio arrives, like every twelve months. But not only the month of 31 days, the hard core of summer next to August. Julio Iglesias’s theme memes also arrive: you Instagram, your xquite possibly your family WhatsApp groups are filled with memes full of words games between Julio Iglesias and the month of July. An unavoidable annual phenomenon, fully immersed in the long tradition of seasonal memes. It could be said that Julio is Christmas for the devotees of the massive shipments of chascarrillos.

The Julio phenomenon in July. A little over a decade ago, Internet users perceived that Julio Iglesias was called as the seventh month of the year. After some simple first memes, which are still repeated every year when summer is approaching (“Julio is already coming”, “Julio is coming” …), the custom became a more viral phenomenon. The possibilities, of course, are endless. There are a few examples:

Memes for stations. The compilations can be almost infinite, such as the patience that they demand that they are in a dissemination channel of the July memes, because the word games and the subtlety of the messages can become chilling. However, there is a clear origin for this phenomenon: seasonal memes that sprout and multiply at certain times of the year. The best known and celebrated case is “Sam Va Lentín”

Sprinkle me, Mr. Frodo. Originally conceived as an wiring word game with pop wink included, “Sam Va Lentín” became a tailor’s drawer Much more sophisticated than July. Thanks to him we have been able to contemplate variants of the original template as crazy as “Sam goes to Latin”, “Samba Lenín” or “Sam Ventolín”. In addition, unlike the July memes, it is focused on one day, on February 14, Valentine’s Day.

Christmas Christmas. Christmas is another time sown for memes: we spend a lot of family and looking at the mobile, culture broth very appropriate for “sending all contacts.” For example, remember the “We have just run out of dinner”classic subgenre “People pulling family meals on the ground” and who have innumerable examples with Valencian paellas, but here in Christmas format. It is a tradition that every Christmas Eve the networks are filled with kitchen soils full of all kinds of food and assemblies always respecting the iconic phrase. He was born in 2015 on Twitter, in the post you can see below.

Another example: the phrase “my mother today: can you serve?”, Always accompanied by a pop diva giving the chest or walking along the stage, and that plays with the confusion between “serving the table”, so typical of the family dinners, and “serve pussy” as a diva.

“We have just run out of dinner”: Origins

WhatsApp is the road. Many of these memes, but especially that of Julio Iglesias, find their dissemination path through WhatsApp groups: An image exchange zone where there is some familiarity among the participants, so there is a minor posture or need to appear than in other social networks. A little facebook style, social network converted into Sexagenarios redoubtWhatsApp is still atomic refuge for boomer humor, and it is in those areas where memes like July flourish.

An explanation for success. In addition to the fact that we all like to feel that we are part of a community and that we are sharing an experience, however banal that is, there is something of natural, not forced to expand these memes, and that The Internet community appreciates. Bombarded daily by prefabricated memes, for campaigns that try to be the next viral phenomenon, the naturalness of the July memes or Sam Va Lentín speak Not only shared experiences (We all live in summer, we have all seen ‘The Lord of the Rings’, we all know what Valentine is), but also of the possibility of turning those experiences into something tangible, real … and enviable to our contact agenda.

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