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Since The competition will enter the Spanish railwayswho are dedicated to following the current news of Spanish trains we expect the quarterly report that the CNMC performs on high speed in Spain as children who expect the arrival of the Magi.
On this occasion, the doubts were in how Ouigo had resolved his entrance to the Andalusian runner. The company has prioritized its landing in southern Spain over its line between Madrid and Barcelona.
And the data has spoken.
Less presence, lower prices and a new fight in Andalusia
He CNMC Report It is interesting because it explains the movements that Ouigo is doing to maintain very high occupancy quotas at the same time as lowers prices where it enters as a new agent.
At the beginning of the year, Ouigo opened its new lines in Andalusia. The company launched a service to Seville and Malaga, leaving in Madrid and always with an intermediate stop in Córdoba. He did, as explained in electionomista.es with double compartment trains that were previously intended for Barcelona-Madrid.
The report reflects this fall in the places offered and places them by 17.3% less in the case of Ouigo. Those places, as we say, have been destined for new runners and has had a direct impact on prices.
The Madrid-Barcelona corridor is highly competitive and Ouigo barely managed to overcome Avlo in market share. Its 15.2% is far from 24.2% of Iro and 47.1% of the bird. Adding Ave and Avlo, Renfe Travelers get six out of 10 travelers between Madrid and Barcelona to rise to their trains.
With change, Ouigo reduces its presence In an extremely competitive line that is less sensitive to price sales because prices remain much higher than that of the rest of the runners and the differences between competitors are more meager. In fact, the bird ticket in a Madrid-Barcelona is the highest price of all high speed (61.92 euros) and, despite this, it is the one that sells the most tickets.
Knowing that his battle is in markets with the lowest number of travelers and more price sensitivity, Ouigo has entered the first quarter of the year in Andalusia.
Thus, the average price of high speed in Madrid -Málaga has fallen to 36.83 euros, -17.2% less than last year. Ouigo is the cheapest company offers its tickets, at 26.89 euros on average. And the same has happened in Madrid-Sevilla. The prices, again, have fallen by 17.9%, to 39.30 euros on average. Ouigo sells its tickets at 29.09 euros on average.
In these runners, prices They are much more important. On average in a Madrid-Barcelona, the price of an ouigo ticket is 36.56 euros, far from the almost 62 euros mentioned in the bird although very close to Avlo and Iroyo, which gives a sample of the maturity of the market and that in this case prices have stabilized, falling half a 0.9%.
However, in Andalusia Renfe feels more pressured and thus his bird tickets to Seville and Malaga are much closer to those of Ouigo, which marks the ground, although it has entered with competitive prices to win market. In this case, the difference is between 14 and 15 euros on average, far from the more than 25 euros that exist in the Madrid-Barcelona corridor.
Photo | Eric Salard
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