Building a house identical to that of the protagonist family of ‘The Simpsons’ looked like a teacher promotional play. And give it to a fan to live in it, the cherry icing. However, neither Fox nor the unsuspecting spectators of the series who went through this house seemed to be clear a patent obviousness: The Simpsons are cartoon charactersand do not work in the real world.
Firefighter ideas. The initial idea was from the Kaufman & Broad Construction Company, from the 3D designs that were being created for the 1997 video game ‘Virtual Springfield‘. The intention was to create a house identical to the originalfor which they were analyzed A hundred episodes of the series. The problems started from the first moment: the house of the series lacks something as essential as load walls. However, the builders ended up giving a safe design and fitting with what was seen on television.
Mutant house Leaving aside the fact that the house has changed multiple times with the passage of time in the series (for example, the shape, size and distance from each other of the windows), the designers focused on two well -known rooms: that of television and Bart’s room. And they left from there, in a kind of version Cartoon of “Build the house from the roof.” The result: four bedrooms, two floors and, outside, a house in the tree and a backyard. Total: 200 square meters painted of squeaky yellow and with orange rooms, phosphorescent green and pink. The idea of designers It was that the house was 90% normal, 10% cartoon.
The devil, in the details. The final touches were given by Rick Floyd, Hollywood production designer who included thousands of details for the most terminal fans. Higher doors than normal to pass Marge’s hair, identical dresses and costumes in the closets of each character, holes near the ground for mice, dozens of Duff beer cans in the fridge, a saxo in Lisse’s room and a painted of the barto that Matt Groening himself did. And also an absolutely useless chimney in Henderson’s desert, Nevada, where the house is located.
Pepsi gives it to you. The home found owner through a Pepsi and Fox contest that was launched in 1997: 15 million people sent tests for the purchase of brand products to participate, and the winner would take the house or $ 75,000 in cash (although the value of the house was estimated at double). The winner also promised to paint the facade in accordance with the rules imposed by the neighborhood. The winner was a 63 -year -old Kentucky retiree who decided to accept the money because she had no intention of moving from her home. The house became Attraction for curious.
Pillage. An attraction that, by the way, had to be monitored 24 hours a day, by the looting of the unique objects inside. However, over time, surveillance relaxed and the house ended up becoming a curiosity without interest. In 2001, already converted into a reasonably normal housewas sold to another particular, a neighbor who had been secretary of the construction company. He had to make reforms, because the interior was uninhabitable with all the bright colors of the cartoons. Today, its facade remains A magnet for traveler fans And the project, one more sample that we cannot have beautiful things.
All promo. The authentic business of the Simpsons is in merchandising: during its first year it generated 2,000 million dollarsand to date, it has 4.7 billion dollars. It is a phenomenon to which we add licenses and collaborations amounts to a value of 13,000 million. But no merchandising artifact is as special as Simpson objects in the real world: Lard Lady Donuts donuts, Duff Beer cans, Apu stores and Krusty Burger restaurants. None, however, as delusional and special as the family home.
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