that Europeans forget that they need expensive cars

Before many we wanted a Xiaomi Su7. Now we also want the new Xiaomi Yu7: The company sold 200,000 units in three minutes In China and beat The remarkable record of his first model. But attentive, because that overwhelming success can now end up replicating in the rest of the world. It has already happened with its mobiles, and in Xiaomi they seem prepared to replicate the same strategy with which they reaped success in that market.

In 2027, expansion.Lei Jun, CEO of Xiaomi, indicated on Wednesday that he hopes to start selling his electric vehicles outside China. For now it is confirmed with its market, where you are getting kneel. In its first year selling Xiaomi electric cars has lost 800 million dollars, but it is that That is excellent news for your future.

Traditional manufacturers tremble. Xiaomi’s international expansion is a great news for them, but potentially terrible for European manufacturers. The reason is that Xiaomi electric vehicles compete in benefits with the best of European manufacturers, but do so with a much lower price. We have a clear example in Porsche, who has fallen 30% in sales in the last yearespecially for the irruption of Xiaomi Su7.

Of choltoteléfonos to chollocoches. Xiaomi’s strategy is traced to which he already allowed him to destroy competition in the mobile industry. His smartphones, especially at the beginning, were choltoteléphones that They offered high-end specifications at entry-media range prices. The same is expected to occur when exporting their cars, which have high -end cars benefits of European manufacturers, but which cost significantly less. It is a battle that traditional mobile manufacturers – those of Apple, Samsung or LG of the time – have already dealt with and, mostly, lost.

The example of Yu7. The latest creation of Xiaomi, the Yu7, follows the trail of its predecessor: autonomy of about 540 km, battery that carries 80% in 12 minutes – the Tesla Model and or the Porsche Macan takes more than 20) and acceleration from 0 to 100 in 3.3 seconds (in the Xiaomi Yu7 Max, the most powerful) and power of up to 681 hp (630 hp in the macan, 514 CV in Model Y).

Volkswagen already knows what can happen. Volkswagen had a well -off position in China, leading the distance sales of its rivals. However, in recent months these sales have collapsed, although in that case it has been more for the Byd overwhelming thrustthat he did not paint anything in 2020 and that from 2021 he experienced a vertiginous rise in the Chinese market. Byd’s success in Spain is also a reality, and it is because it follows the same tactic as Xiaomi: “bargain cars” that have surprising benefits for their price, at least if we compare them with those of traditional manufacturers models.

And the tariffs not seem to impact. The European Union It has been since October 2024 Applying tariffs to the Chinese electric car, and vary according to the brand between approximately 8 and 35%. China Has a Trojan horse With its combustion cars in hybrids, but it does not even seem to be needed, because even with those tariffs the price/performance ratio of Chinese electric cars are still remarkable. At least, for now.

The ecosystem is the key. As with Apple, Xiaomi not only wants to sell you a car, but they sell a complete ecosystem. Its electric vehicles are part of that ecosystem in which the mobile, home automation and xiaomi appliances are integrated. All an integration that no other manufacturer has achieved, but that Xiaomi has already well profiled.

Let us remember what happened to mobiles. Xiaomi first focused on China and then Start an international expansion that many users were waiting. He triumphed with his baroteléphones for a few years, but ended up remarkably: for years he competes as one more in the high -end market – who tells them to Xiaomi 15 Ultra– And created two submarks (Redmi and little) so that they were the ones that offered more modest and affordable mobiles. It remains to be seen as its strategy with its electric cars.

Image | Xiaomi

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