usatoday24
WhatsApp has announced An important update for its business platform that will allow large companies to make direct voice calls to users. The novelty also includes video calls and business voice messages, all enhanced by artificial intelligence in order to automate commercial interactions.
What includes the update. Companies that use the WhatsApp Business platform can both receive customer calls and perform them directly in the future. This function adds to video calling capabilities, useful for telesalud consultations, and to send voice messages. Meta is also expanding its business functions, which include personalized recommendations of products and automated customer monitoring through Chat.
Why is it relevant. WhatsApp Business already has more than 200 million monthly users and has become an important source of goal income. The company generates money through its click ads to WhatsApp and charges merchants for messaging functions. This expansion towards direct calls seeks to make WhatsApp a more complete business communication channel, especially in markets such as Brazil and India where it is already very popular for customer service. However, it also raises doubts in terms of safety and privacy for the user.
We must also bear in mind that, over the last years, WhatsApp has become A very attractive focus on cybercriminals in order to cheat their victims with increasingly sophisticated techniques of Phishing. Of course, it is convenient to be cautious in a context in which the scams proliferate more than ever through the messaging app and in Spain, with traditional calls, where The Robinson list Try to limit unplayed commercial calls, it offers disparate results. Although goal seems to have everything under control over this new function.
What does goal say about it. The company ensures that companies can only call users who have previously requested to be contacted and will work with certified partners for the deployment of these functionalities. Meta is also integrating WhatsApp, Facebook and Instagram marketing tools on a single platform, which will allow companies to manage their campaigns centrally and optimize their advertising budgets.
And now what. Although the function seeks to facilitate customer service and automate the answers Through the (Something that does not usually like the user), the success of this functionality will depend largely on how target implements the controls to avoid abuse. If the verification of companies is rigorous and the complaint mechanisms work correctly as the company indicates, it could become a useful tool for customer service. However, it does not hurt to stay alert to possible unplayed calls and be cautious with any request for personal or financial data that they receive through this route.
Cover image | Goal
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