Wine and beer have been moving tourists from all over the world for years. Now also the bread

It doesn’t matter if we talk about Madrid, Barcelona, ​​Zaragoza, Oviedo or Vigo. In any moderately large city in Spain (as in many other countries) it is difficult to go out and not find a place to buy A bread barbuns or a cross at a reasonable distance. They sell it in the neighborhood pastries, but also in supermarkets (grades and small) and of course in chains such as Starbucks or Dunkin. That does not mean that there are people willing to take the car or even get on a plane to try a special bread.

In a world in which more and more travel And it is no longer surprising to speak oenological tourism and gastronomic excursions or dedicated to handmade beer (Craft Beer-Tourism) A new modality opens up: the Bakery tourism.

Traveling with the palate. There is nothing written about trips. Nor about tourism or vacations. There are those who plan their getaways thinking about Paradisiac beacheswho prefers to spend their days free climbing mountainswho opts for cities, who prioritizes Quiet places To rest … and who directly decides his destination “listening” to his palate and the belly.

It is nothing new. He wine tourismhe Beer-Tourism and the Gastronomic Tourism In general, it has been practicing for years and has become a business that moves billions of euros. According to Turespaña, only in 2022 (an exercise still marked by the pandemic) the tourists who visited Spain 22.7 billion of euros in en-gastronomic activities, which makes them one of the main sources of income for the sector. And of those that grow the most.

@Nat.Majira

Is called #LANNAN And it is in Edinburgh, it always has a tail and the #Croissant and #Painauchocolat They are your specialty 💖 #Edinburgh

♬ Original Sound – Nat.Maquirira

Objective: Good bakeries. Not all travelers (and that includes from visitors from other countries to locals who plan small escapes) are looking for wineries, breweries or Michelin star restaurants. There are those who prefer sweet flavors and what they demand are handmade cupcakes or bakeries.

A special bread. A brioche with its cream filling. A Babka particularly appetizing. A honey croissant. A Pain Au Chocolat. A cinnamon bun. The list adds and continues with pastry that travelers are looking for guided by Instagram or Tiktokspecialized forums or guides such as ‘Britain’s Best Bakeries’.

Welcome to “Bakery Tourism”. The trend is extended enough to The Guardian I just dedicated A wide report in which he speaks of the “extraordinary boom of the Bakery Tourism“, a term that could be translated as” bakery tourism “or” pastry.

As an example, he quotes an Edinburgh bakery, Lannan Bakerythat despite carrying open only a couple of years has managed to become a mecca of Bakery Tourism. “We had just received a person who came from Canada. And last year there was another from New Zealand who booked his trip to come,” says his pastry. Your Instagram profile adds around 103,000 followers And in Tiktok they can be found A good handful of publications about their buns and tartlets.

@kimchiarepa

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Does it happen only in the United Kingdom? Not at all. Arrives A quick search In Google to see how Pan and Bun tourism has its space share in other countries, including Morocco, Japan, the United States, Portugal, Türkiye, Germany or Argentina, such as I quoted recently The specialized website Travel and Tour World.

Its logic is simple: cities take advantage of the attractiveness of pastry and traditional sweets to boost as a tourist destination. Nothing that did not have been doing wine warehouses, breweries and localities with Michelin star restaurants or culinary fairs for years. In the case of Portugal, for example, he quotes the popular ones Nata or Belem pasteswhich have already inspired several Guides and Routes By Lisbon focused right on that: show tourists where they can try them.

Another word: “bbangjisullae”. Another country in which bread and tourism have marinated well is South Korea. Recently Korea Joongang Dailyk It echoed How there are Koreans traveling hundreds of kilometers, taking trains or spending the night away from home, in Airbnbs, to enjoy the best local refuel. There the trend has its own name: bbangjisullaea mixture of words BBANG (“bread”) and Seongjisullae (“pilgrimage”). And that does in some way those who practice it: a kind of “pilgrimage of bread.”

The phenomenon also connects with an upward business in the country, that of the bakery, valued in around 5,500 million dollars and that according to the forecasts handled by the sector in mid -2024 faces a growth horizon. The data The food statistical information system also shows that the number of bakeries has grown clearly in the country: from 24,777 in 2020 to 28,070 in 2022. The franchisee premises however stagnated.

Promoting the economy. That last nuance is interesting. Bread, buns and crosss can be bought in many businesses, from large pastmarkets baking chains; But the “bread pilgrims” look for a certain type of product. And how it reveals The report of The Guardian, They often resort to local businesses that can be far from the big cities.

In Daejeon, the fifth largest metropolitan area of ​​Korea, stands out for example Sungsimdagfounded as a small bakery specialized in buns In 1956 and that has expanded since then until becoming a local icon. So much so that, according to the local tourism office, it was The most visited place by tourists who arrived in the city throughout 2022 and 2023.

A good part of the surveyed travelers say that the pastry was one of the reasons that led them to know Daejeon. It is not a unique case. Something similar has happened in other locations of the US or of Australia.

Images | Mark Ramsay (Flickr) and WEI (UNSPLASH)

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