Christmas is a time of peace, reunion, carols, sweets and a lot of other positive things, but also (and increasingly) of ‘pique’ between cities. As the holidays have gained appeal as an economic engine, especially for attract tourists In the middle of the low season, town councils throughout Spain have launched a race to show off the tree with the most meters, the largest display of LED lights or simply be the first to debut the ornament.
Vigo is perhaps the greatest exponent of that fever, which in recent years has led him to cross challenges (more or less casual) with Madrid either Badalona. However, its true rival appears from another corner: on the other side of the Miño.
Christmas in November? Christmas in November. It’s nothing new. In Vigo they began to install their lights already at the end of July, when they were missing almost 150 days for the start of the festivities. It may seem extravagant (maybe it is), but it certainly has its logic: the Galician city boasts to deploy millions and millions of LEDs along hundreds of streets (12 million in 460 neighborhoods this year), which requires a notable logistical effort. Also a substantial investment.
Other cities like Madrid, Badalona, Malaga either Cadiz (to cite a few examples), determined to stand out on the map of national Christmas decorations. In fact, a quick review of the newspaper archive comes to find cross challenges between the mayors of Madrid, Badalona or Vigo on account of the festivities. The objective: to claim itself as the city with the brightest offer (literally).
Why’s that? For various reasons ranging from pure economics to politics. After all, Christmas offers a showcase of brilliance barbaric for municipal administrations. If there is one reason that has become more evident over the years, however, it is tourism promotion. It is no longer just a matter of decorations encouraging purchases or more or less boosting commerce. No. Having many lights, large XXXL trees, Ferris wheels, markets… has become an effective hook to attract visitors in the middle of winter.
Vigo once again leaves a good example. In December 2012, before the lighting boom, its hotels recorded just 33,600 overnight stays, far from the 100,000 in August. In 2022, already in the midst of the Christmas frenzy, this figure exceeded 101,500 overnight stays. And that’s not just visits, it’s also hard euros.
In July the mayor of the town, Abel Caballero, spoke that Christmas attracts some 6.3 million visitors to Vigo and generates an economic return for the city of “more than 800 million euros”. May or may not be suspicious of those figures, but something is undeniable: the city fills every year between November and January and merchants and hoteliers already they have made it clear your support for Christmas.
Which city is ahead? The battle between cities is not just about seeing which one achieves the most spectacular display of lights or raises the tallest tree. Another detail that generates expectation are the dates: Which city turns on its lights first? Which one comes forward, in an attempt to be the first to catch the eager Christmas visitors? It may sound strange again, but little by little this struggle has brought forward the festivities until placing its ‘start’ (at least unofficially) in the first half of November, almost immediately after Halloween.
In Estepa, a town in the province of Seville, they debuted their lights last friday. Yes, November 7th. This urgency theoretically makes it the first municipality in Spain to activate the Christmas lighting. It won’t take long for other cities to follow in their wake. In Vigo (rain permitting) a ceremony will be held this Friday (November 15) to mark the beginning of the festivities.
In other cities you will have to wait longer: Madrid either Barcelona They will press their ‘red button’ the 22ndin Badajoz it will be the 27th and in Malaga the traditional light and music show on Larios Street will also be at the end of the month, on Friday the 28th.
What happens in Portugal? The most curious thing is that Vigo’s competition will probably not come from other Spanish cities, but from the other side of the Miño: from the north of Portugal. The neighboring country shares an extensive Christmas tradition and seems determined not to give up the tourist wealth that its Galician neighbor is fighting for. reveals it Vigo Lighthouse in an article in which he explains that near Raia there are towns that this year will surpass Vigo both in dates and in ‘meters’.
In Valongo they opened their lights on Friday the 7th. And the next day Ermesinde, one of their parishesalso activated a Christmas tree 55 meters high, the largest in Portugal. With that data it even surpasses that of Vigo, which reaches 45 m.
Another early riser town in northern Portugal is Viana do Castelowhich has a light show on one of its main avenues. Viana do Castelo and Valongo share an interesting characteristic, in addition to their Christmas zeal: they are close to Vigo. From Ermesinde it takes about an hour and a half by car. Something less if visitors travel from Viana.
Simple coincidence? The commitment of northern Portugal is better understood if one knows a fundamental fact: a large part of the tourists that Vigo receives during Christmas come precisely from Portugal. In fact, in December it is not unusual to find buses in the center loaded with visitors from the neighboring country.
So much so that Vigo presume of being the main Christmas destination for the Portuguese, which in turn acts as the main foreign market of the campaign. Although the Galician city has advertised your Christmas United Kingdom, Italy or France, the proximity makes Portugal its great fishing ground for visitors.
“Portugal discovered Christmas in Vigo. The city was Portugal’s favorite destination at Christmas. More than Madrid and Barcelona. In 2019 we were eighth, now the first. It is a very important qualitative leap,” Knight celebrated in 2023, when it was estimated that Vigo had received more than 140,000 Portuguese visitors during the holidays. Not bad for a city that does not reach 300,000 residents.
Now Portugal seems determined not only to take advantage of that domestic market, but to shine in the Christmas fight to attract visitors from Galicia.
Images | Council of Vigo, Vigo Tourism and Municipality of Valongo
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